More Moments

Sunday, May 12 2013
More Moments

Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, […]

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The Hobbit: Filling More Gollum Inches

Monday, April 15 2013
The Hobbit: Filling More Gollum Inches

With sales expected to top the 1 million mark in its first week, the arrival of The Hobbit: An Unexpected Journey, Warner’s big release for the first part of 2013, was another big seller for the first half of the year. It didn’t quite make the Skyfall numbers, but it still made for a hugely […]

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Worlds Apart

Wednesday, April 25 2012
Worlds Apart

When Warner opened its eponymous studio tour at Leavesden just outside London over Easter, it was an innovative way of keeping the franchise alive, even though the films (and books) have reached the end of the line. For while there may be no more source material in terms of films to be made – Harry […]

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Viral Marketing

Wednesday, March 21 2012
Viral Marketing

The kind of launch-day vernacular that states “we’re going to take over stores” is one that has oft been used by distributors and suppliers when they’re making plans around big home entertainment releases. But for Contagion, released recently by Warner, the major literally did that. And its activity went beyond the mere store too: as […]

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It’s A Mystery

Monday, October 31 2011
It’s A Mystery

WIth their pre-teen appeal and cartoon-like appearance, twins Jedward are the perfect vehicle to help promote Warner’s long-running franchise Scooby-Doo! and here are the duo alongside the cartoon mutt to help push the major’s latest activity surrounding the dog and his pals.  As we reported on our most recent newsletter, supermarket giant Sainsbury’s has put […]

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Feet Don’t Fail Me Now

Friday, October 28 2011
Feet Don’t Fail Me Now

The new trailer put together by the Industry Trust For IP Awareness, in conjunction with Warner, is the latest addition to its ongoing campaign to highlight Moments Worth Paying For, as the strapline goes.  The campaign is working too, the latest research suggests that those who’ve seen the campaign in its previous outings will be […]

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Let’s Make This Pure…

Thursday, May 26 2011
Let’s Make This Pure…

A Monday night  in the West End. The Raygun is sat in one of the plush screening rooms at London’s swish Soho Hotel. On the screen, dominating the room, is Malcolm McDowell’s face, complete with false eyelashes on one side and topped off by a bowler hat, one of  the iconic images from A Clockwork Orange. In […]

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Potter Takes To The Streets And Stores

Tuesday, April 19 2011
Potter Takes To The Streets And Stores

There was no Deathly silence in HMV’s flagship Oxford Street store last week, as the Harry Potter roadshow rolled into town to mark the DVD and Blu-ray release  of Harry Potter And The Deathly Hallows Part 1. Cast from the ongoing series, including the likes of Mark Williams and the irrepressible Warwick Davies were greeted […]

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The App-le Of Warner’s Eye

Thursday, February 24 2011
The App-le Of Warner’s Eye

News that Warner had launched its own applications for some of its films, adding layers of additional material through which you could watch on your Apple device, intrigued us at The Raygun. The major had announced something of a first last week, launching the App Editions of both The Dark Knight and Inception, which offered […]

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Putting A Spin On It

Friday, December 10 2010
Putting A Spin On It

A smart piece of marketing activity here for Warner’s Inception, as the studio strove to heat up interest in one of the year’s most talked about and arguably most credible blockbusters. And it achieved it with this world record-breaking attempt at keeping the most tops spinning at one time.Better still, it featured the iconic totems […]

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Camp Essentials

Thursday, November 18 2010
Camp Essentials

And more from the Scooby-Doo event, here are some of the goodies we came away from the event clutching – a fantastic Scooby blanket, torch and some late night reading material from the event. We were even provided with some sleeping bags too, but seeing as they weren’t branded, we decided not to sully the picture […]

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Harry Potter And The New Studio

Thursday, November 18 2010
Harry Potter And The New Studio

There’s something about this picture that, when we first came across it some time last week, we were genuinely excited. And for us here in the UK in the entertainment business, be that films or, as most of you reading this will be, it’s an interesting piece of news. It’s a projection of what the […]

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Launching Pad

Tuesday, September 28 2010
Launching Pad

It was an event shrouded in secrecy, with an invitation marked merely as confidential and little given away as to what would be airing. A cab arrived to pick The Raygun and assorted consumer journalists up to ferry them to an East London venue (Global Underground, a club that normally plays host to some of […]

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Secret Mission

Thursday, September 9 2010
Secret Mission

“I need your help,” begins the letter that arrived on a courier this week, in a manila folder marked “Confidential”. “I have recently escaped from a secret organisation that brainwashed me and trained me to become an assassin,” it continued. “I need you to help me bring down this corrupt organisation.” It goes on to […]

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News In Brief(case)

Friday, September 3 2010
News In Brief(case)

Warner has today (September 3) confirmed the official release date for Inception – December 6. And as well as coming in more traditional formats – triple play, DVD and digital – it is also putting together this sumptuous box set for the release. The box, or rather briefcase, will contain the triple play version of […]

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