Streets Of Your Town

Friday, July 13 2012
Streets Of Your Town

Here’s some smart marketing from Sony Pictures Home Entertainment to mark the release on July 9 of 21 Jump Street, its comedy update on an old TV series starring Channing Tatum and Jonah Hill.  It comes just as you thought you were tiring of Hill’s schtick and is one of his best for some time, […]

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All You Need Is Love…

Tuesday, February 14 2012
All You Need Is Love…

Amid the assorted press releases, announcements, newsletter, newspaper and magazine mailouts and oodles of spam The Raygun receives in its Inbox, every now and then comes something that generally brings a cheer to our day.  And this oh-so-timely arrival of a  link from LOVEFiLM and its agency Mischief, entitled Happy Valentine’s Day From Everyone Atg […]

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A House Fit For Every Home…

Monday, September 26 2011
A House Fit For Every Home…

It’s hard to believe that House is now up to its seventh season, and as the massive rating American show arrives that that impressive figure, Universal Playback has created this unique viral for one of its key franchises.  The viral celebrates the seven elements that have helped make the Hugh Laurie starring show more than […]

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Stepping Out

Friday, August 26 2011
Stepping Out

We’ve already noted this on our newsletter, but it seems as if you can’t turn the telly on these days without seeing comic Micky Flanagan. He’s everywhere these days, appearing on most of the panel shows that are on most of the major channels, having been on the likes of The Apprentice You’re Fire, The […]

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Last Christmas…

Tuesday, February 15 2011
Last Christmas…

Seeing as we’ve mentioned seasonal virals (see our earlier entry about Valentine’s Day ones sent out by Universal Playback here), we thought it’d be worth reminding you about one of the more successful Internet clips that have used to promote a film in recent months… This smart idea for Optimum’s The Last Exorcism, released just […]

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Valentine’s Viral

Monday, February 14 2011
Valentine’s Viral

This arrived in our in-box today and has been doing the rounds courtesy of Universal Playback, taken from its release of the latest seeason, the fourth, of one of our favourite television programmes, 30 Rock, and features the programme’s Jenna Maroney giving her, ahem, raunchy all. Tagged at the end with the release, it was, […]

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Nervous Rec

Friday, September 3 2010
Nervous Rec

This is a smart little viral clip that’s doing the rounds as we speak ahead of the release of Rec 2 from the newly-rebranded eOne on September 20. We mentioned it on this week’s newsletter, but we thought it was worth closer inspection and thus stuck it up here… It’s perfect for the form – […]

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