Mob Rules
A group of commuters at one of the country’s biggest train stations spontaneously burst into song… Buskers clad in French revolutionary-era peasant garb start belting out songs from a musical… Meanwhile, in stores around the country, HMV staff and their customers also join in the singalong fun… All these happeningswere linked to the event-sized launch [...]
Click here for more >More Moments
Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, [...]
Click here for more >The BVA Awards 2013 In Full
It’s a tradition now: at the end of the annual BVA awards ceremony, all the assorted winners of gongs at the video industry’s annual celebration of its achievements, line up for a group shot. And here, left, is that picture from the 2013 event, held at the now regular location of Old Billingsgate down by [...]
Click here for more >Store Wars
With a CV that takes in writing, producing, directing and acting, the latter career boasting such notable appearances in everything ranging from science fiction to sword and sandals sagas, gritty urban drama to feelgood comedy and dramas, right through to arguably the most popular family entertainment series on TV, Noel Clarke is not one for resting on his laurels. [...]
Click here for more >Cav Some Of That
Cyclist Mark Cavendish, one of the sport’s highest profile stars, champion sprinter and, by all accounts, thoroughly nice bloke, popped along to HMV’s flagship Oxford Street store in the heart of London’s West End for a special signing of the newly-released DVD charting his illustrious career. Cav, as he’s affectionately known by his adoring fans, [...]
Click here for more >A Little Bit Extra
No need to phone home when you have a bike to get you there… This bunch of cyclists took to the streets to celebrate the release of E.T. The Extra Terrestrial on Blu-ray for the first time. Universal sent the cyclists out and about in London’s West End for the launch of the Blu-ray. Clad [...]
Click here for more >Joining The Monster Club
This is a smart little piece of social media-based promotion from Universal, put together to help promote the recent release of its hugely impressive Universal Classic Monsters: The Essential Collection on Blu-ray. It’s a spot the monsters-style graphic drawn up by the studio and, as well as appearing here on our website, it’s been pushed [...]
Click here for more >Battle Stations
With Universal gearing itself up for the retail release of its tentpole release Battleship, launching, among other things, a 40 second spot on TV this weekend (you can see it in all its glory below), Blockbuster was making the most of its exclusive rental window by hosting a special event. The retailer organised a special [...]
Click here for more >Keeping It Real
Scream as dinosaurs run free outside Buckingham Palace… Flee in terror as a giant ape climbs up the side of Nelson’s Column in Trafalgar Square… Stand open-mouthed as a futuristic De Lorean car quite literally flies past Big Ben and the Houses of Parliament… These may seem like scenes from sequels to blockbuster films such [...]
Click here for more >The World Is Yours…
There’s nothing like getting a new look to mark a birthday or momentous occasion in your life, and that’s just what Universal has done to help celebrate its landmark 100th anniversary this year. The studio has given itself a makeover to help kick off its birthday celebrations, which are continuing throughout 2012. It’ll be featured [...]
Click here for more >A House Fit For Every Home…
It’s hard to believe that House is now up to its seventh season, and as the massive rating American show arrives that that impressive figure, Universal Playback has created this unique viral for one of its key franchises. The viral celebrates the seven elements that have helped make the Hugh Laurie starring show more than [...]
Click here for more >Hero Product
With superheroes all the rage at cinemas this year, before heading into stores, as the crop of Marvel, DC and other characters make their way onto shelves throughout Q4, what better time for a clued up retailer or distributor to pull together drafting ideas and initiatives for existing comic book titles. There’s been plenty of [...]
Click here for more >A Frosty Reception
Best pals Simon Pegg and Nick Frost understand what makes fans tick, they are, after all, the ultimate fan boys turned film stars themselves. And when it comes to supporting a release the duo, who had become best pals before hitting paydirt with Spaced and, later, films such as Shaun Of The Dead, Hot Fuzz [...]
Click here for more >A Funny Story…
Don’t put your daughter on the stage, as Noel Coward once said. But, when our old pal and sometime Raygun contributor Ian Gilchrist told us his son Keir was starring in this week’s Universal release It’s Kind Of A Funny Story (he’s pictured, left, with Zach Galifianakis, we wondered how he responded. And, as an [...]
Click here for more >Scarred For Life
“Can’t you stop saying fuck all the time?” says Elvira, played by Michelle Pfeiffer, in seminal gangster film Scarface. That line is one of the best (and certainly one that was highlighted by many upmarket reviewers when the film received less than rave notices on its original theatrical release 18 years or so ago) from [...]
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