A Vote Winner

Wednesday, September 16 2015
A Vote Winner

Never one to rest on its laurels and after successfully targeting other sectors of the business, the Industry Trust has now targeted more female-skewed audiences for the latest addition to its Moments Worth Paying For campaign. The profile of Suffragette has been building in the UK for some time and is certain to grow ahead […]

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Web Advertising

Sunday, February 23 2014
Web Advertising

The Industry Trust’s winning streak continues with yet another strong creative for a forthcoming release, now airing at cinemas around the country. It boasts further collaboration with the talent behind the scenes and sees a director putting his full weight behind the Trust’s effort. What’s more, like some of its recent outings, the new trailer, […]

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Risen Up, Back On The Street

Sunday, May 8 2011
Risen Up, Back On The Street

And that rather clunky headline, inspired by both Scanbox’s forthcoming feature Risen and Survivor’s theme tune for the third Rocky film, Eye Of The Tiger (do you see what we did there?), leads us on to offering up the opportunity to have a look at the trailer for Risen, due on May 30. Scanbox’s clever […]

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C’mon Goemon…

Thursday, July 15 2010
C’mon Goemon…

The Asian cinema market is one where the sleeve is just as, if not more important than other sectors. The split-style of sleeve is, by consensus, the best route and most followed route to take – the top has the close-up, the lower half the action battle scene. Momentum’s Goemon, a truly epic tale, out […]

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Thinking Outside Of The Box

Tuesday, May 11 2010
Thinking Outside Of The Box

It’s not often that studios and distributors make really bold moves when it comes to artwork or trailers – there appear to be a standard set of rules that can be applied, but most agencies seem to work within criteria that have long been laid down. Not that there’s anything wrong with the existing formula, […]

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American genius

Tuesday, April 13 2010
American genius

We at The Raygun have just caught up with American The Bill Hicks Story, due at cinemas via Verve in May and on to DVD from 2entertain later in the year. Now we’re already massive Hicks fans and sadly, he’s woefully under-represented on DVD (well, compared to some other foul-mouthed comics, at any rate), but […]

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Information overload

Tuesday, March 23 2010
Information overload

You have to give credit where its due to the BFI and its sterling work over the past few years. The organisation has effectively mined its vast library to dig out some real treasures. But what could have been presented as dry, somewhat dull material has been livened up with a care and attention to […]

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