Jurassic World In Numbers

Thursday, October 29 2015
Jurassic World In Numbers

With its week one now firmly under its belt, Universal is planning to keep the latest Jurassic era going right through until Christmas. And here’s what it’s done so far and some of the plans for the next few weeks, as well as looking at some of the in-store implementation of its own take on […]

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Fuel To The Fire

Thursday, September 17 2015
Fuel To The Fire

More shenanigans on the streets of the capital, as Icon give the IMAX-friendly theatrical launch of The Transporter Refuelled a top-up in London. The company set a quartet of lookalikes – one natty, suited and booted Transporter and a trio of model types – on a course around the capital to publicise the release. Offering clues on Twitter, anyone […]

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Shouting Out Loud

Monday, July 6 2015
Shouting Out Loud

Arrow Films has been making plenty of noise about The Voices since the spring, shouting out loud about the blacker than black comedy starring Ryan Reynolds in both traditional and more innovative ways. After its high profile theatrical release earlier this year, complete with an amazing stunt aimed at passers-by in Westfield, London (see below), […]

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Taken The Mickey

Thursday, July 2 2015
Taken The Mickey

“I don’t know who you are, I don’t know your dad, but I bet he has a very particular set of skills… Skills he has acquired over a very long career of being a dad… Skills that I bet you don’t even appreciate because he’s Taken For Granted, isn’t he?” Aping Liam Neeson’s speech as […]

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King For A Day

Monday, June 1 2015
King For A Day

Fox marked the recent exclusive digital window release of comic book adaptation Kingsman: The Secret Service by fitting up assorted journalists, writers and media types. The major hosted an event in London’s most prestigious gentlemen’s address, Savile Row, London W1, with the man behind the props, David Cheesman, and one of the actioner’s stars, Taron […]

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Babadook Hits The Streets

Sunday, March 1 2015
Babadook Hits The Streets

Who’s this, strolling down Oxford Street? Performing some weird kind of meet and greet… Out and about, going for a shop… First in hmv then on to FOPP On a Monday, then he was gone Performing launch duties for Icon Out for PR, playing his part Helping his film get off to a great start […]

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A Capitol Idea

Monday, March 17 2014
A Capitol Idea

What the Effie? Here’s a whole host of Effie lookalikes dolled up to the nines for a special flash-mob-style event held to mark the launch of The Hunger Games Catching Fire on DVD, Blu-ray and digital formats from Lionsgate. They’d donned the distinctive and colourful garb worn by the flamboyant character in the films for […]

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Switched On Marketing

Wednesday, December 4 2013
Switched On Marketing

“There’s going to be a big stunt,” said the Studiocanal marketing team a few weeks ago. “It will gain coverage when it happens, then it will get more a week later when a video comes out. It’s brilliant.” “Can you tell us anything else about it?” we asked, fishing for even a hint as to […]

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Crystal Clear

Tuesday, December 3 2013
Crystal Clear

The story of Breaking Bad, how it has become arguably the biggest cult TV series of the modern era, has been told and retold in features in broadsheets and tabloids alike, on websites and in print, for the past few years as journalists and bloggers discovered the series and then spread the word. And even […]

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Machine Gun Etiquette

Wednesday, October 23 2013
Machine Gun Etiquette

Mondays and Tuesdays, it appears, are big days in the offices of film and other consumer magazines based in and around London’s West End. For it’s the time when the receptions of publications such as Empire and Total Film and others are packed full of PR people and product managers carrying cup cakes, goodies and […]

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First In Line For The Throne

Monday, July 22 2013
First In Line For The Throne

It was, in terms of its size and profile, arguably blinkbox’s biggest release yet – the debut of the much-talked about Game Of Thrones Season 3 on the video on demand service. This latest season, complete with the huge shocking episode that became the talk of the Internet when it aired on both sides of […]

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Empire Rules The Streets

Thursday, March 28 2013
Empire Rules The Streets

We don’t have a picture of the week, but if we did, it would be this wonderful shot. It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star […]

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Blue Sky Thinking

Wednesday, February 27 2013
Blue Sky Thinking

It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in […]

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Always The Bridesmaids

Friday, December 14 2012
Always The Bridesmaids

Everyone’s seen the comps: Bridesmaids was one of the soaraway successes of 2011; what’s more it brought a hitherto untapped audience first into cinemas and then subsequently persuaded that same crowd – predominantly women, aged 16 to 34-years-old (and slightly older) – to buy the film on its home entertainment release. The video market has […]

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The RECing Crew

Wednesday, September 19 2012
The RECing Crew

It started with a tweet on a Friday afternoon, sent in the direction of @theraygun. It told us, with some severity: “[REC] Genesis review discs are INFECTED!” Within 24 hours it was boasting scores of tweets, new followers and a  whole piece of Twitter theatre – an industry first – as scores of horror writers and […]

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