Empire Rules The Streets
We don’t have a picture of the week, but if we did, it would be this wonderful shot. It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star [...]
Click here for more >Blue Sky Thinking
It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in [...]
Click here for more >Always The Bridesmaids
Everyone’s seen the comps: Bridesmaids was one of the soaraway successes of 2011; what’s more it brought a hitherto untapped audience first into cinemas and then subsequently persuaded that same crowd – predominantly women, aged 16 to 34-years-old (and slightly older) – to buy the film on its home entertainment release. The video market has [...]
Click here for more >The RECing Crew
It started with a tweet on a Friday afternoon, sent in the direction of @theraygun. It told us, with some severity: “[REC] Genesis review discs are INFECTED!” Within 24 hours it was boasting scores of tweets, new followers and a whole piece of Twitter theatre – an industry first – as scores of horror writers and [...]
Click here for more >A ‘Shaw Thing
A fleet of rickshaws taking to the streets of London may be guaranteed to annoy black cab drivers – proper taxis have an ongoing battle with this lot – but it’s a good way of helping promote a home entertainment release. And that was the case with Fox’s Best Exotic Marigold Hotel, launched on June [...]
Click here for more >Know The Ledge
A miserable so-called summer morning in London’s Leicester Square. You’re on the daily trudge to work, still trying to wake up properly and shake off the hangover you’ve got after watching England in the Euro 2012 football tournament the night before. And suddenly, it starts raining five pound notes from the sky. Literally. You rub [...]
Click here for more >Taking Out The Litter
Some might say that the Internet is driven by, ahem, adult entertainment, but for many others, one of the main reasons for going online is to look at pictures of cats doing daft things. Sadly, we haven’t been able to readily cash in on this phenomenon (there’s more of the former than the latter round [...]
Click here for more >Viral Marketing
The kind of launch-day vernacular that states “we’re going to take over stores” is one that has oft been used by distributors and suppliers when they’re making plans around big home entertainment releases. But for Contagion, released recently by Warner, the major literally did that. And its activity went beyond the mere store too: as [...]
Click here for more >Sleeping It Off
Revolver has long been one of the more innovative players when it comes to marketing. It announced itself and raised the company’s profile among the whole industry when it got promotions people to leaflet dazed revellers on the way out from the BVA awards more than a decade ago. And since then the independent has [...]
Click here for more >Kung Po Noodles
More ace pictures from recent DVD launches… Here’s Po from Kung Fu Panda (or, more pertinently for this shoot, Kung Fu Panda 2, showing off with staff from Leong’s Legends in London’s after successfully completing a world record attempt for the longest line of bowls of noodles. The team, including Paramount’s Barney Hands, pictured here [...]
Click here for more >Keep On Truckin’
We love this picture, it’s a truly outstanding shot to help promote Paramount’s Transformers: Dark Of The Moon, out this week. It’s Tesco HGV driver Paul Tremaine, of Chelmsford, standing proudly next to his specially decorated, or rather pimped, to use the modern vernacular, Tesco lorry, aka Tescoptimus Prime, used to ferry DVDs and Blu-rays [...]
Click here for more >McQueen For A Day
There was a traffic jam’s worth of activity for Disney’s launch of its latest Pixar film Cars 2, the sequel to the bestselling animated tale of the exploits of Lightning McQueen and is vehicular buddies. The automobile activity kicked off with an event down in deepest, darkest south east London (well, Charlton, actually) and saw [...]
Click here for more >Revving It Up
Scores of vicars took to the streets of London last week to promote the release of Rev, the sitcom from 2 entertain. The flash mob-style activity took place both in and around HMV’s flagship London store, with the 30-strong group of reverends (what’s the collective name for them… a church? a flock? a congregation?) turning [...]
Click here for more >Rio Dancing, Not Quite On The Sand
Here’s a brace of stars from current primetime Saturday evening hit show Strictly Come Dancing marking the launch of Rio with a special samba workshop. Camilla Dallerup and Ian Waite turned up at the giant Westfield shopping centre in west London to help promote the Fox release this Monday (October 24). The release was neatly [...]
Click here for more >A Publicity Blitz
Jason Statham is many things to different people. For some he’s just an action hero plain and simple. For others – and this includes a number of people we at The Raygun know very well – he’s the action hero its OK to like. Then there’s a cabal of assorted journalists and film nuts for [...]
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