Make Way For The Originals
Newly-created artwork… Gorgeous packaging. Specially-produced value added material, much of it made just for the UK. Hefty, information-packed booklets with essays commissioned… They aforementioned elements, either in full or a selection of them, all add up to an extensive package for a release, one that deserves a premium price. It’s long been a mainstay of [...]
Click here for more >Underground, Overground
Any regular readers of The Raygun will know that we’re big fans of lenticular sleeves. Not only do we like the things themselves – both as tactile objects and also because of the sheer childlike excitement we still get while waving them around (“Look! The picture’s changing!) – but we can also see what, when [...]
Click here for more >Hero Product
With superheroes all the rage at cinemas this year, before heading into stores, as the crop of Marvel, DC and other characters make their way onto shelves throughout Q4, what better time for a clued up retailer or distributor to pull together drafting ideas and initiatives for existing comic book titles. There’s been plenty of [...]
Click here for more >Painting A Picture
It was around the time that Momentum’s Zombie Virus On Mulberry Street came out. This writer was having a sabbatical away from trade journalism and working on the creative and design agency side, and was chatting with another distributor. “All bets are off,” he said to us. “They got away with it and didn’t get [...]
Click here for more >Less Is More
Regular readers of this website will have noted that we love a good gif of a 3D sleeve, as it still excites us in the way that a torch shining on a wall can get a cat to go loopy. “Look!” we squeal with delight. “It’s moving!” So it is with great pride that we [...]
Click here for more >Pack Of Three
In the cutthroat DTV market, with independent and major distributors battling against each other for shelf space in-store as competition increases, anything a label can do to make itself stand out is crucial in getting it past the buyers and into shops. Sleeve design is one of those key elements, and marketers are increasingly looking [...]
Click here for more >The King’s Finerie
Here’s the two sleeves, Blu-ray and DVD, complete with Oscar and BAFTA flashes, for Momentum’s big April release, The King’s Speech. We’ll be featuring loads more on this in the coming months, but we really thought this deserved its own item here on the website, seeing as it looks so nice. And of course, partly [...]
Click here for more >Monsters, Ink
Here’s the sleeve for Momentum’s Monsters in all its 3D lenticular glory. Look how it moves, look how it excites! (Oh, the wonders of the Internet.) The April 11 title is part of an exciting time for Momentum, and this flash sleeve is just part of an impressive campaign for the film that takes in [...]
Click here for more >Sky’s The Limit
Skyline is a classic slice of near B-movie sci-fi fare that enjoyed more of a blockbuster showing on its theatrical release last year, belying its relatively low budget by topping the box office at UK cinemas on its opening frame. It’s the polar opposite of some of Momentum’s other titles, especially its homegrown fare such [...]
Click here for more >Swan’s Way
These gorgeous images have been floating around on the Internet for a while – we saw them a few weeks ago and instantly fell in love with them. But, as with all things web-based, we weren’t sure enough of their legitimacy to post them up here. On a recent trip to Brixton’s Ritzy cinema, however [...]
Click here for more >C’mon Goemon…
The Asian cinema market is one where the sleeve is just as, if not more important than other sectors. The split-style of sleeve is, by consensus, the best route and most followed route to take – the top has the close-up, the lower half the action battle scene. Momentum’s Goemon, a truly epic tale, out [...]
Click here for more >Ponyo, not pony
Sometimes, this is all it takes to get you excited… Here’s an exploded (or exploding, if you’d rather – we prefer the former) packshot for Optimum Releasing’s June 7 title Ponyo. It comes, of course, from the legendary anime powerhouse Studio Ghibli and Hayao Miyazaki, Japan’s greatest animator. It looks gorgeous in this DVD and [...]
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