The Top 10 Of Everything 2013 (Part II)

Friday, January 17 2014
The Top 10 Of Everything 2013 (Part II)

Film Poster Art is one of the more welcome additions to if not quite the video business, then at least its periphery this year, a website specialising in theatrical artwork from around the world. Some of its familiar, some not, smany of them are rare, more or less all of them are gorgeous. Its founders, […]

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God Forgives, Refn Judges

Wednesday, October 16 2013
God Forgives, Refn Judges

Here it is, the Steelbook version of Only God Forgives, the epic tale from Nicolas Winding Refn. In a unique move, as reported on The Raygun newsletter, Icon and Lionsgate, as well as director Refn himself, partnered with Empire magazine’s online arm for a competition to design the Steelbook version of the film. The director’s […]

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Make Way For The Originals

Saturday, May 25 2013
Make Way For The Originals

Newly-created artwork… Gorgeous packaging. Specially-produced value added material, much of it made just for the UK. Hefty, information-packed booklets with essays commissioned… The aforementioned elements, either in full or a selection of them, all add up to an extensive package for a release, one that deserves a premium price. It’s long been a mainstay of […]

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Underground, Overground

Thursday, February 23 2012
Underground, Overground

Any regular readers of The Raygun will know that we’re big fans of lenticular sleeves. Not only do we like the things themselves – both as tactile objects and also because of the sheer childlike excitement we still get while waving them around (“Look! The picture’s changing!) – but we can also see what, when […]

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Hero Product

Wednesday, August 3 2011
Hero Product

With superheroes all the rage at cinemas this year, before heading into stores, as the crop of Marvel, DC and other characters make their way onto shelves throughout Q4, what better time for a clued up retailer or distributor to pull together drafting ideas and initiatives for existing comic book titles. There’s been plenty of […]

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Painting A Picture

Friday, July 22 2011
Painting A Picture

It was around the time that Momentum’s Zombie Virus On Mulberry Street came out. This writer was having a sabbatical away from trade journalism and working on the creative and design agency side, and was chatting with another distributor. “All bets are off,” he said to us. “They got away with it and didn’t get […]

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Less Is More

Tuesday, July 19 2011
Less Is More

Regular readers of this website will have noted that we love a good gif of a 3D sleeve, as it still excites us in the way that a torch shining on a wall can get a cat to go loopy. “Look!” we squeal with delight. “It’s moving!” So it is with great pride that we […]

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Pack Of Three

Thursday, June 9 2011
Pack Of Three

In the cutthroat DTV market, with independent and major distributors battling against each other for shelf space in-store as competition increases, anything a label can do to make itself stand out is crucial in getting it past the buyers and into shops. Sleeve design is one of those key elements, and marketers are increasingly looking […]

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The King’s Finerie

Friday, March 11 2011
The King’s Finerie

Here’s the two sleeves, Blu-ray and DVD, complete with Oscar and BAFTA flashes, for Momentum’s big April release, The King’s Speech. We’ll be featuring loads more on this in the coming months, but we really thought this deserved its own item here on the website, seeing as it looks so nice. And of course, partly […]

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Monsters, Ink

Friday, March 11 2011
Monsters, Ink

Here’s the sleeve for Momentum’s Monsters in all its 3D lenticular glory. Look how it moves, look how it excites! (Oh, the wonders of the Internet.) The April 11 title is part of an exciting time for Momentum, and this flash sleeve is just part of an impressive campaign for the film that takes in […]

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Sky’s The Limit

Thursday, February 3 2011
Sky’s The Limit

Skyline is a classic slice of near B-movie sci-fi fare that enjoyed more of a blockbuster showing on its theatrical release last year, belying its relatively low budget by topping the box office at UK cinemas on its opening frame. It’s the polar opposite of some of Momentum’s other titles, especially its homegrown fare such […]

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Swan’s Way

Thursday, February 3 2011
Swan’s Way

These gorgeous images have been floating around on the Internet for a while – we saw them a few weeks ago and instantly fell in love with them. But, as with all things web-based, we weren’t sure enough of their legitimacy to post them up here. On a recent trip to Brixton’s Ritzy cinema, however […]

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C’mon Goemon…

Thursday, July 15 2010
C’mon Goemon…

The Asian cinema market is one where the sleeve is just as, if not more important than other sectors. The split-style of sleeve is, by consensus, the best route and most followed route to take – the top has the close-up, the lower half the action battle scene. Momentum’s Goemon, a truly epic tale, out […]

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Ponyo, not pony

Wednesday, May 5 2010
Ponyo, not pony

Sometimes, this is all it takes to get you excited… Here’s an exploded (or exploding, if you’d rather – we prefer the former) packshot for Optimum Releasing’s June 7 title Ponyo. It comes, of course, from the legendary anime powerhouse Studio Ghibli and Hayao Miyazaki, Japan’s greatest animator.  It looks gorgeous in this DVD and […]

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