Smart Activity

Thursday, February 28 2013
Smart Activity

The humble infographic is becoming an increasingly important vehicle for PR agencies in the ongoing fight to make some noise about not only forthcoming releases, but events and even promoting their own work. In recent years, infographics and data visualisation – in a nutshell an easy, smart way oif presenting information through, you guessed it, […]

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Making A Fist Of It

Friday, July 13 2012
Making A Fist Of It

The full value of the limited theatrical platform and shortened cinema to home entertainment windows and how it can work in tandem with a strong publicity campaign, has been highlighted this week with the launch of Salute from Arrow. The film is due at cinemas today (July 13) and it looks as if Arrow’s faith and […]

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A Publicity Blitz

Wednesday, September 28 2011
A Publicity Blitz

Jason Statham is many things to different people. For some he’s just an action hero plain and simple. For others – and this includes a number of people we at The Raygun know very well – he’s the action hero its OK to like. Then there’s a cabal of assorted journalists and film nuts for […]

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