The Full Story
Anyone trawling through video sharing sites, particularly YouTube, recently, may have noticed an increasingly annoying phenomenon – the growth of the “full movie” available to the billions of online users. Type in those magic words and you’ll be offered any number of films, including recent and current releases, both from cinemas and home entertainment and [...]
Click here for more >Trust Recruits Superhero
Anyone visiting the cinema over the Easter weekend may have caught a glimpse of this, the latest Moments Worth Paying For advert from the Industry Trust For IP Awareness. Representing something of a coup for the anti-piracy group, which has been at the forefront of the fight against copyright theft, educating the public about why [...]
Click here for more >Trust Gets Animated
Following hot on the heels of the British Video Association, the Industry Trust for IP Awareness was the latest trade body to hold its annual general meeting. It unveiled a new look animation-style clip, outlining, among other things, what it does, as well as publishing its annual report, listing its impressive achievements over the past [...]
Click here for more >Mapping The Future
Some months in the planning, The Content Map is the latest tool in the ongoing battle against piracy. Based on the original video landscape concept map put together by our very own British Video Association (our very own BVA), it lays out where consumers can stream or download legitimate content from, taking in not just [...]
Click here for more >House Rules
Here, in all its 30-minute plus glory, is the winner of the Film The House competition, an initiative backed by politicians aimed at spreading the word about the threat of piracy. Film The House, organised by MP Mike Weatherley, targeted budding amateur filmmakers and writers, asking them to submit their works, with their local MPs [...]
Click here for more >Quotes From The Moments Worth Paying For LFF Panel
The Moments Worth Paying For panel held during the London Film Festival was part of a whole raft of activity around the LFF, taking its remit beyond merely showcasing some cracking films from around the world. It gave the Industry Trust and the Film Distributors’ Association, the two driving organisations behind the event, the chance [...]
Click here for more >More Moments
More from the world of the Industry Trust and this latest initiative in its Moments Worth Paying For campaign is a far more homespun affair than the previously reported Battleship initiative. For these images printed here are less Hollywood and more local. As well as continuing the theme of the fact that films can deliver [...]
Click here for more >10 Things We Learned From The Industry Trust AGM
Here are the 10 key points we picked up on from the Industry Trust For IP Awareness’ recent AGM. The event, put together by the cross-industry group which aims to promote the benefits, looked at its work over the past 12 months, such as the Moments Worth Paying For campaign (left), as well as, through [...]
Click here for more >Pow! Bizzle Bashes Bootleggers
While reading an excellent blog offering up a a live review of Anuvahood (go on, it’s well worth a try – have a look here) and we noticed references to an anti-piracy ad as part of the ongoing Industry Trust-backed campaign to raise awareness of the threat that illegal downloading and copying poses to our [...]
Click here for more >Top 10 Most Pirated Movies
A chart that we sadly have to run occasionally, mainly so we can remind people of the threat of piracy, but also update on the kind of quality of Torrents floating around for some of the biggest movies around… Here’s the latest top 10, taken from Torrentfreak.com, the piracy-friendly “news” website… 1 The Hangover Part [...]
Click here for more >Harry’s Magic Moment
The Industry Trust continues to innovate with its Moments Worth Paying For campaign, and it is now looking to celebrities to help out in the fight against piracy. As reported on this week’s newsletter, as part of its ongoing campaign, the Trust has secured space from Clear Channel outdoor sites. All well and good, but [...]
Click here for more >Magic Moments
Here are two of the ads from the first thrust of the £5 million marketing campaign from the Industry Trust For IP Awareness, due to launch in cinemas today (February 18). Carrying the Moments Worth Paying For tagline, it’s the latest strand of the ongoing battle for what the Trust calls the hearts and minds [...]
Click here for more >First Anti-Piracy Ad
Or how we used to do things. Now, The Raygun has a good memory and a fairly lengthy track record in our industry, but even we can’t remember back this far. Taken from the ever-excellent BFI’s youtube channel , it was made in 1923 and, somehow, warns the British public against the dangers of not [...]
Click here for more >Top 10 Most Pirated Films On BitTorrent
Inception The news that the first 40 minutes or so of the new Harry Potter film, The deathly Hallows, has leaked online has brought illegal downloads, mainly via BitTorrent, sharply back into focus again. So we thought we’d offer up a look at what illegal downloaders are currently going for when scouring the web for [...]
Click here for more >We Are The Champions
We covered the story about the Industry Trust’s latest initiative, which saw some 400 children who’d been selected as Screen Champions, spreading the word about piracy, copyright theft and theirs damaging effects on our industry, but we thought we’d stick up this picture too. After making short films and adverts propagating the importance of copyright, [...]
Click here for more >