Well Good

Wednesday, July 20 2011
Well Good

The next few weeks will see retro-mania coming to the fore, as a flurry of vintage -themed activity is set to take place, not least the Vintage Festival, curated by the creator of the Red Or Dead range, Wayne Hemingway, due to take place on the South Bank in London. And this wave of British-based […]

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Look, Now

Friday, July 1 2011
Look, Now

Name change or no, Optimum, or rather, as it will be known from next month, Studiocanal, is continuing with its impressive run of Blu-ray restorations of some of its vast array of titles in its catalogue.  What’s equally notable is the promotional activity it is managing to pull together for these releases. It can include […]

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Charlie Don’t Surf

Thursday, May 19 2011
Charlie Don’t Surf

It’s been out in assorted forms before, but Optimum’s forthcoming Apocalypse Now release, its first time on Blu-ray, really promises to be the definitive version of the film. Due on May 27 for a brief theatrical bow ahead of the June 13 BD release, the film has been cleaned up, both in terms of the […]

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Last Christmas…

Tuesday, February 15 2011
Last Christmas…

Seeing as we’ve mentioned seasonal virals (see our earlier entry about Valentine’s Day ones sent out by Universal Playback here), we thought it’d be worth reminding you about one of the more successful Internet clips that have used to promote a film in recent months… This smart idea for Optimum’s The Last Exorcism, released just […]

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Hammering Home The Message

Monday, November 22 2010
Hammering Home The Message

Due out today (November 22), the Hammer & Tongs Collection is not your average Optimum Releasing title – for starters it’s a compilation of pop promos rather than one of the wealth of features the company has made its name on. But there is a method here, and to describe the Collection as merely a […]

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Pause For ‘Breath’

Wednesday, September 15 2010
Pause For ‘Breath’

Optimum Releasing has, thanks to its parent company Studio Canal, a library that is the envy of most of the major studios and is almost certainly one of the biggest in the UK. With a catalogue that size, it’d be easy to take one’s eye off the ball, but its efforts in this sector must […]

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Top 10 Action Legends

Tuesday, September 14 2010
Top 10 Action Legends

Lionsgate and Optimum’s joint Action Legends activity, themed around the theatrical release of The Expendables, has been one of the summer’s promotional highlights. It was an excellent piece of drafting, led by TV advertising and well executed in-store, offering similar action titles and releases featuring Expendables stars, handpicked from Lionsgate and Optimum’s respective catalogues – […]

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Expendable, Commendable

Thursday, July 29 2010
Expendable, Commendable

It’s a perfect example of using the theatrical heat around a film – the must see blokes’ film of the summer no less – and of different labels working together (albeit with the same sales company), although we’ve covered it extensively on this week’s newsletter, but Lionsgate and Optimum’s joint promotional activity for The Expendables […]

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Cos It’s Worth It

Wednesday, June 9 2010
Cos It’s Worth It

The London MCM Expo is now a firmly established event on the calendar, and, increasingly, alongside the assorted cosplay fanatics (predominantly teenagers, dressed up as characters from Japanese anime and assorted comic books and films) you’re finding film and home entertainment companies plying their wares at the stands. This year there were big studios showing […]

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Perfect ‘Skin’

Monday, June 7 2010
Perfect ‘Skin’

June 7 s a busy day for Optimum Releasing, but, nestling next to two of its biggest releases of the year – Miyazaki’s Ponyo and French thriller A Prophet making for a strong double whammy. But nestling in its schedule are a clutch of goodies that are worthy of closer attention, some classic slices of […]

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Ponyo, not pony

Wednesday, May 5 2010
Ponyo, not pony

Sometimes, this is all it takes to get you excited… Here’s an exploded (or exploding, if you’d rather – we prefer the former) packshot for Optimum Releasing’s June 7 title Ponyo. It comes, of course, from the legendary anime powerhouse Studio Ghibli and Hayao Miyazaki, Japan’s greatest animator.  It looks gorgeous in this DVD and […]

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All Bunny, no Bull

Tuesday, March 16 2010
All Bunny, no Bull

Here’s the HMV exclusive sleeve for Optimum’s forthcoming Bunny And The Bull, due on March 22. So what’s special about that, we hear you ask? Well, it’s got a rather intriguing back story. The sleeve was designed by a reader on Little White Lies’ website as part of a rather inventive promotion. The film magazine, […]

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