I Second That Emotion

Wednesday, July 1 2015
I Second That Emotion

It’s been described as a return to form for Pixar (although some of its rival companies would die for the run of Toy Story, Cars and Monsters University sequels that have made up the bulk of the Disney-owned company’s slate in recent years), but given the current buzz building around Inside Out, it’s something of […]

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Shear Brilliance

Wednesday, January 7 2015
Shear Brilliance

After a relatively quiet end to 2014, the Industry Trust has kicked off the New Year with a brand new burst of activity, unveiling the latest thrust of its Moments Worth Paying For campaign with a new spot. This time, it’s gone on the lamb, as it were, with a trailer using Studiocanal’s forthcoming Shaun […]

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Web Advertising

Sunday, February 23 2014
Web Advertising

The Industry Trust’s winning streak continues with yet another strong creative for a forthcoming release, now airing at cinemas around the country. It boasts further collaboration with the talent behind the scenes and sees a director putting his full weight behind the Trust’s effort. What’s more, like some of its recent outings, the new trailer, […]

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Fighting Fire With Fire

Monday, October 7 2013
Fighting Fire With Fire

“Remember who the enemy is” runs the tagline to one of the early pieces of artwork for Lionsgate’s forthcoming blockbuster The hunger Games: Catching Fire. For anyone in the trade, there is one common enemy and Lionsgate has joined forces with the Industry Trust, with that same foe in their collective sights. For Catching Fire, […]

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More Moments

Sunday, May 12 2013
More Moments

Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, […]

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Teaser For Trust’s New Thrust

Monday, November 12 2012
Teaser For Trust’s New Thrust

There’s been another flurry of activity from the Soho Square HQ of the Industry Trust For IP Awareness, centred on its ongoing Moments Worth Paying For… campaign. There’s been a new strand added to the award-winning initiative, and, in a dream comes true tale, it’s one that has been designed by students as part of […]

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“Get Your Trousers On Pirates… You’re Nicked!”

Monday, July 30 2012
“Get Your Trousers On Pirates… You’re Nicked!”

The latest in the award-winning Moments Worth Paying For campaign, the Industry Trust-led initiative aimed at highlighting the importance of our creative industries to the film-making process – and the kind of feelings they can inspire – has gone live at UK cinemas.  Announced a few weeks ago (and featured on our newsletter), the latest […]

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Lemon Aid For The Trust

Friday, June 15 2012
Lemon Aid For The Trust

The award-winning Induistry Trust For IP Awareness’ ongoing Moments Worth Paying For has further champions in the shape of one of the UK’s leading operators and one of its future film stars, one who’s already a television personality but who’s making his big-screen feature debut this summer. Yes, the Industry Trust has teamed up with […]

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More Moments

Friday, March 30 2012
More Moments

More from the world of the Industry Trust and this latest initiative in its Moments Worth Paying For campaign is a far more homespun affair than the previously reported Battleship initiative. For these images printed here are less Hollywood and more local. As well as continuing the theme of the fact that films can deliver […]

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