Punching Above Your Weight

Sunday, August 11 2013
Punching Above Your Weight

Browsing through the shelves of your local High Street retailer (more often than not HMV) or local supermarket, the consumer is presented with a dazzling array of choices in terms of titles on offer. And as well as the choice of films, from blockbusters that they’re fully aware of, through to DTV titles that have […]

Click here for more >

Tails, You Win

Wednesday, September 19 2012
Tails, You Win

Momentum is, as oft-stated before, one of the masters of making titles work on their home entertainment release; the company’s successes in this sector in recent years speak for themselves. One area where it’s really succeeded is in its packaging, smartly deciding which releases deserve some form of foil-blocking, O-rings or other flourishes. And within […]

Click here for more >

Smash And Grab

Monday, August 6 2012
Smash And Grab

In its relatively short time on the collective radar, The Raid has gone from being one of the most-talked about films of the year, its most eagerly anticipated and, after its resounding box office success, one of 2012’s biggest foreign langugage earners. And now, with the DVD and Blu-ray on the way, it’s set for […]

Click here for more >

Underground, Overground

Thursday, February 23 2012
Underground, Overground

Any regular readers of The Raygun will know that we’re big fans of lenticular sleeves. Not only do we like the things themselves – both as tactile objects and also because of the sheer childlike excitement we still get while waving them around (“Look! The picture’s changing!) – but we can also see what, when […]

Click here for more >

The Art Of Trolling

Wednesday, January 4 2012
The Art Of Trolling

One title has rather unceremoniously barged its way on to a decent amount of year-end best of lists, as well as into the hearts of plenty of consumers, is not likely to end up as award fodder during the busy gong-friendly season in the early part of 2012. For nestling alongside the worthier fare normally […]

Click here for more >

Less Is More

Tuesday, July 19 2011
Less Is More

Regular readers of this website will have noted that we love a good gif of a 3D sleeve, as it still excites us in the way that a torch shining on a wall can get a cat to go loopy. “Look!” we squeal with delight. “It’s moving!” So it is with great pride that we […]

Click here for more >

Monsters, Ink

Friday, March 11 2011
Monsters, Ink

Here’s the sleeve for Momentum’s Monsters in all its 3D lenticular glory. Look how it moves, look how it excites! (Oh, the wonders of the Internet.) The April 11 title is part of an exciting time for Momentum, and this flash sleeve is just part of an impressive campaign for the film that takes in […]

Click here for more >

Sky’s The Limit

Thursday, February 3 2011
Sky’s The Limit

Skyline is a classic slice of near B-movie sci-fi fare that enjoyed more of a blockbuster showing on its theatrical release last year, belying its relatively low budget by topping the box office at UK cinemas on its opening frame. It’s the polar opposite of some of Momentum’s other titles, especially its homegrown fare such […]

Click here for more >