The Hobbit: Filling More Gollum Inches
With sales expected to top the 1 million mark in its first week, the arrival of The Hobbit: An Unexpected Journey, Warner’s big release for the first part of 2013, was another big seller for the first half of the year. It didn’t quite make the Skyfall numbers, but it still made for a hugely [...]
Click here for more >Keeping The Wolves From The Door
Another week, another event release and many in the video industry should have their hearts warmed by seeing at least one of these pictures – eager punters snapping up a new release on a Monday in an HMV outlet. March 11 saw the release of the final part of The Twilight Saga, Breaking Dawn Part [...]
Click here for more >Dawn Breaks, Franchise Closes
The Twilight Saga bandwagon is now up and rolling in earnest as eOne prepares for the release of Breaking Dawn Part 2, the final part in the five-film series. And as the by now well-oiled machine swings into action, with TV spots appearing and, as we’ve noticed this week, outdoor ads aplenty, including bus sides [...]
Click here for more >Blue Sky Thinking
It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in [...]
Click here for more >Strange And Sinister Goings-on
It’s not just eOne that is looking to invest in Momentum. The acquisition is now complete and the companies are in the process of merging together, but it’s now collectors who are eyeing the Momentum brand. The company’s recent canny work in the genre arena is already picking up traction on marketplace and auction sites [...]
Click here for more >Tales Of The Tape
As Momentum prepares for the launch of horror anthology V/H/S, on all formats, including VHS, The Raygun looks at its limited edition tape release, look at other VHS memorabilia, its launch for the film and, talking to collectors, the irresistible lure of the VHS… The advent of DVD should, by all rights, have signalled the [...]
Click here for more >Always The Bridesmaids
Everyone’s seen the comps: Bridesmaids was one of the soaraway successes of 2011; what’s more it brought a hitherto untapped audience first into cinemas and then subsequently persuaded that same crowd – predominantly women, aged 16 to 34-years-old (and slightly older) – to buy the film on its home entertainment release. The video market has [...]
Click here for more >Who Exposes Himself
The arrival of a Timelord is not to be sniffed at at the best of times, but the current incarnation of the good Doctor’s arrival at the MCM Expo, the bi-annual film, comic and anime convention held at London’s Excel centre in the east of the city, gave a major boost to the event. For, [...]
Click here for more >Cav Some Of That
Cyclist Mark Cavendish, one of the sport’s highest profile stars, champion sprinter and, by all accounts, thoroughly nice bloke, popped along to HMV’s flagship Oxford Street store in the heart of London’s West End for a special signing of the newly-released DVD charting his illustrious career. Cav, as he’s affectionately known by his adoring fans, [...]
Click here for more >A Little Bit Extra
No need to phone home when you have a bike to get you there… This bunch of cyclists took to the streets to celebrate the release of E.T. The Extra Terrestrial on Blu-ray for the first time. Universal sent the cyclists out and about in London’s West End for the launch of the Blu-ray. Clad [...]
Click here for more >Ill Behaviour Helps Sales
Revolver headed to the other side of town from its normal west London base to mark the release of ill MANORS, the directorial debut from recording artiste turned film-maker Bren Drew, aka Plan B. And the rapper himself went up west, moving from his spitirual home of Canning Town for a special in-store signing at [...]
Click here for more >“Snakes? I Hate Snakes…”
Anyone suffering from ophidiophobia – an irrational fear of snakes – or arachnophobia (spiders, sin case you haven’t seen the family creature feature of the same name), was best advised to avoid HMV’s flagship Oxford Street store in the run up to the launch of Indiana Jones: The Complete Adventures. For to mark the first [...]
Click here for more >Bond’s Nationwide Tour
In one of the more ambitious launch pushes seen in recent years, MGM, through it’s ongoing deal with Fox, took to the streets of the UK, for a week’s worth of pun-infused Bond activity that culminated at 10.07am on the morning of the release of the Bond 50 Blu-ray Collection. The launch initiative, months in [...]
Click here for more >Battle Stations
With Universal gearing itself up for the retail release of its tentpole release Battleship, launching, among other things, a 40 second spot on TV this weekend (you can see it in all its glory below), Blockbuster was making the most of its exclusive rental window by hosting a special event. The retailer organised a special [...]
Click here for more >Brawl In The Game
July 2011 and The Raygun, along with hordes of other film fans, are queuing in the pouring rain outside XOYO, a relatively new venue in London’s fashionable east end, for the premiere of Hobo With A Shotgun. It’s organised the event as part of a brief theatrical campaign for the launch of the film. Brief [...]
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