Lemon Aid For The Trust

Friday, June 15 2012
Lemon Aid For The Trust

The award-winning Induistry Trust For IP Awareness’ ongoing Moments Worth Paying For has further champions in the shape of one of the UK’s leading operators and one of its future film stars, one who’s already a television personality but who’s making his big-screen feature debut this summer. Yes, the Industry Trust has teamed up with […]

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More Moments

Friday, March 30 2012
More Moments

More from the world of the Industry Trust and this latest initiative in its Moments Worth Paying For campaign is a far more homespun affair than the previously reported Battleship initiative. For these images printed here are less Hollywood and more local. As well as continuing the theme of the fact that films can deliver […]

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10 Things We Learned From The Industry Trust AGM

Friday, December 9 2011
10 Things We Learned From The Industry Trust AGM

Here are the 10 key points we picked up on from the Industry Trust For IP Awareness’ recent AGM. The event, put together by the cross-industry group which aims to promote the benefits, looked at its work over the past 12 months, such as the Moments Worth Paying For campaign (left), as well as, through […]

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Feet Don’t Fail Me Now

Friday, October 28 2011
Feet Don’t Fail Me Now

The new trailer put together by the Industry Trust For IP Awareness, in conjunction with Warner, is the latest addition to its ongoing campaign to highlight Moments Worth Paying For, as the strapline goes.  The campaign is working too, the latest research suggests that those who’ve seen the campaign in its previous outings will be […]

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Pow! Bizzle Bashes Bootleggers

Monday, July 11 2011
Pow! Bizzle Bashes Bootleggers

While reading an excellent blog offering up a a live review of Anuvahood (go on, it’s well worth a try – have a look here) and we noticed references to an anti-piracy ad as part of the ongoing Industry Trust-backed campaign to raise awareness of the threat that illegal downloading and copying poses to our […]

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Insight 360 In Numbers…

Wednesday, June 22 2011
Insight 360 In Numbers…

The BVA and Industry Trust-endorsed Insight 360 day was organised to try and look at the wider view of what’s happening in, around and beyond our industry. It obviously paid particular attention to the digital arena, but not just technological developments, as well as taking on those and IP issues, but also in areas such […]

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Harry’s Magic Moment

Monday, April 11 2011
Harry’s Magic Moment

The Industry Trust continues to innovate with its Moments Worth Paying For campaign, and it is now looking to celebrities to help out in the fight against piracy. As reported on this week’s newsletter, as part of its ongoing campaign, the Trust has secured space from Clear Channel outdoor sites. All well and good, but […]

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The Moments Worth Paying For… In Numbers

Friday, March 4 2011
The Moments Worth Paying For… In Numbers

The launch of the latest thrust of the Industry Trust’s ongoing war on piracy and copyright theft is the Moments Worth Paying For campaign. We’ve already featured the ads and creative here and on our newsletter, but thought it was worth some close investigation. Here’s our guide to Moments Worth Paying For… In numbers 5 […]

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Magic Moments

Friday, February 18 2011
Magic Moments

Here are two of the ads from the first thrust of the £5 million marketing campaign from the Industry Trust For IP Awareness, due to launch in cinemas today (February 18). Carrying the Moments Worth Paying For tagline, it’s the latest strand of the ongoing battle for what the Trust calls the hearts and minds […]

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We Are The Champions

Friday, July 16 2010
We Are The Champions

We covered the story about the Industry Trust’s latest initiative, which saw some 400 children who’d been selected as Screen Champions, spreading the word about piracy, copyright theft and theirs damaging effects on our industry, but we thought we’d stick up this picture too. After making short films and adverts propagating the importance of copyright, […]

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Old Dogs, New Tricks

Thursday, June 17 2010
Old Dogs, New Tricks

We’ve featured it extensively on this week’s newsletter, but while we’re here we thought we’d just stick up this latest cinema advert for the Industry Trust’s You Make The Movies campaign, due to go live this weekend…

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