More Moments
Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, [...]
Click here for more >Trust Recruits Superhero
Anyone visiting the cinema over the Easter weekend may have caught a glimpse of this, the latest Moments Worth Paying For advert from the Industry Trust For IP Awareness. Representing something of a coup for the anti-piracy group, which has been at the forefront of the fight against copyright theft, educating the public about why [...]
Click here for more >Trust Gets Animated
Following hot on the heels of the British Video Association, the Industry Trust for IP Awareness was the latest trade body to hold its annual general meeting. It unveiled a new look animation-style clip, outlining, among other things, what it does, as well as publishing its annual report, listing its impressive achievements over the past [...]
Click here for more >Teaser For Trust’s New Thrust
There’s been another flurry of activity from the Soho Square HQ of the Industry Trust For IP Awareness, centred on its ongoing Moments Worth Paying For… campaign. There’s been a new strand added to the award-winning initiative, and, in a dream comes true tale, it’s one that has been designed by students as part of [...]
Click here for more >Quotes From The Moments Worth Paying For LFF Panel
The Moments Worth Paying For panel held during the London Film Festival was part of a whole raft of activity around the LFF, taking its remit beyond merely showcasing some cracking films from around the world. It gave the Industry Trust and the Film Distributors’ Association, the two driving organisations behind the event, the chance [...]
Click here for more >“Get Your Trousers On Pirates… You’re Nicked!”
The latest in the award-winning Moments Worth Paying For campaign, the Industry Trust-led initiative aimed at highlighting the importance of our creative industries to the film-making process – and the kind of feelings they can inspire – has gone live at UK cinemas. Announced a few weeks ago (and featured on our newsletter), the latest [...]
Click here for more >Lemon Aid For The Trust
The award-winning Induistry Trust For IP Awareness’ ongoing Moments Worth Paying For has further champions in the shape of one of the UK’s leading operators and one of its future film stars, one who’s already a television personality but who’s making his big-screen feature debut this summer. Yes, the Industry Trust has teamed up with [...]
Click here for more >More Moments
More from the world of the Industry Trust and this latest initiative in its Moments Worth Paying For campaign is a far more homespun affair than the previously reported Battleship initiative. For these images printed here are less Hollywood and more local. As well as continuing the theme of the fact that films can deliver [...]
Click here for more >10 Things We Learned From The Industry Trust AGM
Here are the 10 key points we picked up on from the Industry Trust For IP Awareness’ recent AGM. The event, put together by the cross-industry group which aims to promote the benefits, looked at its work over the past 12 months, such as the Moments Worth Paying For campaign (left), as well as, through [...]
Click here for more >Feet Don’t Fail Me Now
The new trailer put together by the Industry Trust For IP Awareness, in conjunction with Warner, is the latest addition to its ongoing campaign to highlight Moments Worth Paying For, as the strapline goes. The campaign is working too, the latest research suggests that those who’ve seen the campaign in its previous outings will be [...]
Click here for more >Pow! Bizzle Bashes Bootleggers
While reading an excellent blog offering up a a live review of Anuvahood (go on, it’s well worth a try – have a look here) and we noticed references to an anti-piracy ad as part of the ongoing Industry Trust-backed campaign to raise awareness of the threat that illegal downloading and copying poses to our [...]
Click here for more >Insight 360 In Numbers…
The BVA and Industry Trust-endorsed Insight 360 day was organised to try and look at the wider view of what’s happening in, around and beyond our industry. It obviously paid particular attention to the digital arena, but not just technological developments, as well as taking on those and IP issues, but also in areas such [...]
Click here for more >Harry’s Magic Moment
The Industry Trust continues to innovate with its Moments Worth Paying For campaign, and it is now looking to celebrities to help out in the fight against piracy. As reported on this week’s newsletter, as part of its ongoing campaign, the Trust has secured space from Clear Channel outdoor sites. All well and good, but [...]
Click here for more >The Moments Worth Paying For… In Numbers
The launch of the latest thrust of the Industry Trust’s ongoing war on piracy and copyright theft is the Moments Worth Paying For campaign. We’ve already featured the ads and creative here and on our newsletter, but thought it was worth some close investigation. Here’s our guide to Moments Worth Paying For… In numbers 5 [...]
Click here for more >Magic Moments
Here are two of the ads from the first thrust of the £5 million marketing campaign from the Industry Trust For IP Awareness, due to launch in cinemas today (February 18). Carrying the Moments Worth Paying For tagline, it’s the latest strand of the ongoing battle for what the Trust calls the hearts and minds [...]
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