A Vote Winner

Wednesday, September 16 2015
A Vote Winner

Never one to rest on its laurels and after successfully targeting other sectors of the business, the Industry Trust has now targeted more female-skewed audiences for the latest addition to its Moments Worth Paying For campaign. The profile of Suffragette has been building in the UK for some time and is certain to grow ahead […]

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Finders Keepers

Wednesday, August 19 2015
Finders Keepers

It’s been almost three years since the Industry Trust took over running of findanyfilm.com, the website has now become an integral part of its work, its relaunch has made it, the Trust believes, an even more essential element of its ongoing efforts. The overhaul has seen it adding more content, including TV titles, easier navigation […]

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I Second That Emotion

Wednesday, July 1 2015
I Second That Emotion

It’s been described as a return to form for Pixar (although some of its rival companies would die for the run of Toy Story, Cars and Monsters University sequels that have made up the bulk of the Disney-owned company’s slate in recent years), but given the current buzz building around Inside Out, it’s something of […]

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Shear Brilliance

Wednesday, January 7 2015
Shear Brilliance

After a relatively quiet end to 2014, the Industry Trust has kicked off the New Year with a brand new burst of activity, unveiling the latest thrust of its Moments Worth Paying For campaign with a new spot. This time, it’s gone on the lamb, as it were, with a trailer using Studiocanal’s forthcoming Shaun […]

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Web Advertising

Sunday, February 23 2014
Web Advertising

The Industry Trust’s winning streak continues with yet another strong creative for a forthcoming release, now airing at cinemas around the country. It boasts further collaboration with the talent behind the scenes and sees a director putting his full weight behind the Trust’s effort. What’s more, like some of its recent outings, the new trailer, […]

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Going Green To Fight Piracy

Monday, February 10 2014
Going Green To Fight Piracy

If proof were needed of how well the Industry Trust is doing with its ongoing Moments Worth Paying For campaign, then the latest ComScore figures. The Trust took over the running of the FindAnyFilm.com some time ago and a central plank of the campaign – as well as pushing the benefits of copyright – has […]

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Fighting Fire With Fire

Monday, October 7 2013
Fighting Fire With Fire

“Remember who the enemy is” runs the tagline to one of the early pieces of artwork for Lionsgate’s forthcoming blockbuster The hunger Games: Catching Fire. For anyone in the trade, there is one common enemy and Lionsgate has joined forces with the Industry Trust, with that same foe in their collective sights. For Catching Fire, […]

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10 Things We Learnt At The ERA AGM

Monday, September 23 2013
10 Things We Learnt At The ERA AGM

The AGM of the Entertainment Retailers’ Association, held at the BPI’s offices overlooking the Thames and, beyond that, the Houses of Parliament, offered a fascinating snapshot of not just the video industry but its entertainment counterparts in games, music and beyond. It took in the current state of the nation, as well as offering glimpses […]

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Can’t Start A Fire Without A Spark…

Thursday, August 15 2013
Can’t Start A Fire Without A Spark…

It’s arguably the hottest day of the summer; temperatures have soared outside even though it’s still morning. It’s even hotter where we are, in a cinema foyer in Leicester Square, in the heart of the cinemagoing district of London’s West End, along with the great and the good from the worlds of theatrical and home […]

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More Moments

Sunday, May 12 2013
More Moments

Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, […]

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Trust Recruits Superhero

Wednesday, April 3 2013
Trust Recruits Superhero

Anyone visiting the cinema over the Easter weekend may have caught a glimpse of this, the latest Moments Worth Paying For advert from the Industry Trust For IP Awareness. Representing something of a coup for the anti-piracy group, which has been at the forefront of the fight against copyright theft, educating the public about why […]

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Trust Gets Animated

Sunday, November 25 2012
Trust Gets Animated

Following hot on the heels of the British Video Association, the Industry Trust for IP Awareness was the latest trade body to hold its annual general meeting. It unveiled a new look animation-style clip, outlining, among other things, what it does, as well as publishing its annual report, listing its impressive achievements over the past […]

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Teaser For Trust’s New Thrust

Monday, November 12 2012
Teaser For Trust’s New Thrust

There’s been another flurry of activity from the Soho Square HQ of the Industry Trust For IP Awareness, centred on its ongoing Moments Worth Paying For… campaign. There’s been a new strand added to the award-winning initiative, and, in a dream comes true tale, it’s one that has been designed by students as part of […]

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Quotes From The Moments Worth Paying For LFF Panel

Friday, October 26 2012
Quotes From The Moments Worth Paying For LFF Panel

The Moments Worth Paying For panel held during the London Film Festival was part of a whole raft of activity around the LFF, taking its remit beyond merely showcasing some cracking films from around the world. It gave the Industry Trust and the Film Distributors’ Association, the two driving organisations behind the event, the chance […]

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“Get Your Trousers On Pirates… You’re Nicked!”

Monday, July 30 2012
“Get Your Trousers On Pirates… You’re Nicked!”

The latest in the award-winning Moments Worth Paying For campaign, the Industry Trust-led initiative aimed at highlighting the importance of our creative industries to the film-making process – and the kind of feelings they can inspire – has gone live at UK cinemas.  Announced a few weeks ago (and featured on our newsletter), the latest […]

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