Jurassic World In Numbers

Thursday, October 29 2015
Jurassic World In Numbers

With its week one now firmly under its belt, Universal is planning to keep the latest Jurassic era going right through until Christmas. And here’s what it’s done so far and some of the plans for the next few weeks, as well as looking at some of the in-store implementation of its own take on […]

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Babadook Hits The Streets

Sunday, March 1 2015
Babadook Hits The Streets

Who’s this, strolling down Oxford Street? Performing some weird kind of meet and greet… Out and about, going for a shop… First in hmv then on to FOPP On a Monday, then he was gone Performing launch duties for Icon Out for PR, playing his part Helping his film get off to a great start […]

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Rush Hour Traffic

Monday, February 3 2014
Rush Hour Traffic

“We found one of these double-parked outside of our store yesterday,” said an email that turned up iin our inbox last week just after an issue of The Raygun newsletter had been sent out. The newsletter featured a story looking at Studiocanal’s campaign for Rush, the Ron Howard directed racing feature, further outlining its mareting […]

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Mob Rules

Monday, May 20 2013
Mob Rules

A group of commuters at one of the country’s biggest train stations spontaneously burst into song… Buskers clad in French revolutionary-era peasant garb start belting out songs from a musical… Meanwhile, in stores around the country, HMV staff and their customers also join in the singalong fun… All these happeningswere linked to the event-sized launch […]

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The Hobbit: Filling More Gollum Inches

Monday, April 15 2013
The Hobbit: Filling More Gollum Inches

With sales expected to top the 1 million mark in its first week, the arrival of The Hobbit: An Unexpected Journey, Warner’s big release for the first part of 2013, was another big seller for the first half of the year. It didn’t quite make the Skyfall numbers, but it still made for a hugely […]

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Keeping The Wolves From The Door

Thursday, March 14 2013
Keeping The Wolves From The Door

Another week, another event release and many in the video industry should have their hearts warmed by seeing at least one of these pictures – eager punters snapping up a new release on a Monday in an HMV outlet. March 11 saw the release of the final part of The Twilight Saga, Breaking Dawn Part […]

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Cav Some Of That

Sunday, November 11 2012
Cav Some Of That

Cyclist Mark Cavendish, one of the sport’s highest profile stars, champion sprinter and, by all accounts, thoroughly nice bloke, popped along to HMV’s flagship Oxford Street store in the heart of London’s West End for a special signing of the newly-released DVD charting his illustrious career. Cav, as he’s affectionately known by his adoring fans, […]

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Ill Behaviour Helps Sales

Thursday, October 18 2012
Ill Behaviour Helps Sales

Revolver headed to the other side of town from its normal west London base to mark the release of ill MANORS, the directorial debut from recording artiste turned film-maker Bren Drew, aka Plan B. And the rapper himself went up west, moving from his spitirual home of Canning Town for a special in-store signing at […]

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“Snakes? I Hate Snakes…”

Wednesday, October 17 2012
“Snakes? I Hate Snakes…”

Anyone suffering from ophidiophobia – an irrational fear of snakes – or arachnophobia (spiders, sin case you haven’t seen the family creature feature of the same name), was best advised to avoid HMV’s flagship Oxford Street store in the  run up to the launch of Indiana Jones: The Complete Adventures. For to mark the first […]

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Bond’s Nationwide Tour

Tuesday, October 2 2012
Bond’s Nationwide Tour

In one of the more ambitious launch pushes seen in recent years, MGM, through it’s ongoing deal with Fox, took to the streets of the UK, for a week’s worth of pun-infused Bond activity that culminated at 10.07am on the morning of the release of the Bond 50 Blu-ray Collection. The launch initiative, months in […]

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Reaping The Rewards

Wednesday, September 12 2012
Reaping The Rewards

The launch of The Hunger Games on DVD, Blu-ray and other formats was one of the first big event releases as we move into the busiest period of the year, signifying near week after week of blockbuster titles arriving.   It’s Lionsgate’s biggest release ever in the UK and the fast-growing company showed that it […]

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Paranormal Activity

Monday, July 2 2012
Paranormal Activity

Momentum put together a spook tabular campaign for its supernatural thriller The Woman In Black, released on June 18. The title Was supported by impressive marketing, both above and below the line, a fact outlined in The Raygun newsletter and here on the website. One of the elements that helped give the title more than […]

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Diamond Geezers

Monday, May 28 2012
Diamond Geezers

The votes are cast, the counting has finished and, a matter of days ahead of the diamond  jubilee, HMV has unveiled the best British film released during Queen Elizabeth  II’s reign. The 60-year poll organised online by the retailer makes for interesting reading, even if it doesn’t throw up too many major surprises. The music […]

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Sitting On The Throne

Friday, March 9 2012
Sitting On The Throne

Much has already been said about Game Of Thrones, both here, around its high profile launch event last week (see here for more) and, as our round-up of press coverage noted, the title was reviewed in plenty of newspapers and magazines too. And this may, or may not, be our last word on the title, […]

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Knee-Deep In Point Of Sale…

Thursday, November 10 2011
Knee-Deep In Point Of Sale…

We’ve got plenty of coverage for The Inbetweeners Movie on our website and in our special edition of The Raygun newsletter and here’s some more in the shape of some of the point of sale that’s been put together by 4DVD for the release. The units below will be appearing in the grocery sector and […]

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