Labelled With Love

Saturday, October 17 2015
Labelled With Love

Perhaps the most surprising thing about the launch of the FrightFest Presents imprint, a boutique label bearing the horror film festival’s trusted name, is not that it’s happening, but more a case of why did it take so long? The FrightFest brand, expanded from an annual film festival through to more regular events not just […]

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Fuel To The Fire

Thursday, September 17 2015
Fuel To The Fire

More shenanigans on the streets of the capital, as Icon give the IMAX-friendly theatrical launch of The Transporter Refuelled a top-up in London. The company set a quartet of lookalikes – one natty, suited and booted Transporter and a trio of model types – on a course around the capital to publicise the release. Offering clues on Twitter, anyone […]

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Babadook Hits The Streets

Sunday, March 1 2015
Babadook Hits The Streets

Who’s this, strolling down Oxford Street? Performing some weird kind of meet and greet… Out and about, going for a shop… First in hmv then on to FOPP On a Monday, then he was gone Performing launch duties for Icon Out for PR, playing his part Helping his film get off to a great start […]

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Be My Baba

Tuesday, February 17 2015
Be My Baba

Remember the early days of DVD? When receiving a disc was exciting not just because of the promise of superior sound and picture quality? There was the promise of extra material, lots of accompanying documentaries and interviews, commentaries, trailers, titbits and, perhaps best of all, an Easter egg – a hidden extra buried somewhere in […]

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God Forgives, Refn Judges

Wednesday, October 16 2013
God Forgives, Refn Judges

Here it is, the Steelbook version of Only God Forgives, the epic tale from Nicolas Winding Refn. In a unique move, as reported on The Raygun newsletter, Icon and Lionsgate, as well as director Refn himself, partnered with Empire magazine’s online arm for a competition to design the Steelbook version of the film. The director’s […]

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Icon’s New Deal

Wednesday, September 25 2013
Icon’s New Deal

It’s been almost two years since Icon Film Distribution stepped away from the business as a fully-fledged operation but as soon as its last full release, Drive, had hit the shelves at the start of 2012, many were already mourning its departure. The swift and sudden announcement this week that it was returning to the […]

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Bach To The Future

Monday, August 19 2013
Bach To The Future

Friday August 16 marked another momentous occasion as Lionsgate, along with partner Icon, launched Bachelorette on the same day in cinemas and across a wide variety of video on demand and download to own channels. It was what the duo claim to be the widest and biggest day and date digital and theatrical release thus […]

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Icon Shifts Up A Gear

Monday, September 26 2011
Icon Shifts Up A Gear

It’s not often we’ll feature a theatrical trailer so heavily on our website, we far prefer to highlight DTV titles alongside others, but Drive (Icon), just released at cinemas to a wealth of good reviews, really is special.  The Raygun was lucky enough to enjoy a preview screening of the much-talked about Nicolas Winding Refn […]

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Painting A Picture

Friday, July 22 2011
Painting A Picture

It was around the time that Momentum’s Zombie Virus On Mulberry Street came out. This writer was having a sabbatical away from trade journalism and working on the creative and design agency side, and was chatting with another distributor. “All bets are off,” he said to us. “They got away with it and didn’t get […]

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A Dam Fine Puppet

Wednesday, June 15 2011
A Dam Fine Puppet

There are a plethora of beaver-related gags we could make here, but seeing as every film writer and reviewer has already made them, we’ll steer clear of the obvious ones.  This wonderful glove puppet was issued by Icon to mark the release of its latest theatrical outing, the Mel Gibson starrer The Beaver, in which […]

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Pack Of Three

Thursday, June 9 2011
Pack Of Three

In the cutthroat DTV market, with independent and major distributors battling against each other for shelf space in-store as competition increases, anything a label can do to make itself stand out is crucial in getting it past the buyers and into shops. Sleeve design is one of those key elements, and marketers are increasingly looking […]

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Icon’s Invitation Meets With Great Response

Thursday, January 20 2011
Icon’s Invitation Meets With Great Response

When is a remake not a remake? Well, if the perceived wisdom is anything to go by, it can lose the tag “remake” when the finished version turns out far better than anticipated. Hollywood, or rather English-language film-makers, but particularly American ones, have long been obsessed with the idea of taking foreign language films from […]

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A Rare Sight

Friday, December 10 2010
A Rare Sight

Not strictly home entertainment-related, admittedly, but this stunt is worth your attention as it ticks all the right boxes for this kind of activity. For starters, it was very high profile – the top of Carnaby Street is one of London’s busiest shopping thoroughfares – and you can tell from this picture that it drew […]

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Making Precious A Monster Hit

Wednesday, May 19 2010
Making Precious A Monster Hit

Award-winning films can often be a double edged sword. You have the kudos of a major gong under you belt – and history has proved that can add a decent number to potential sales – but, at the same time, their success is not guaranteed. For the thing that often helps big winners do well […]

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Thinking Outside Of The Box

Tuesday, May 11 2010
Thinking Outside Of The Box

It’s not often that studios and distributors make really bold moves when it comes to artwork or trailers – there appear to be a standard set of rules that can be applied, but most agencies seem to work within criteria that have long been laid down. Not that there’s anything wrong with the existing formula, […]

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