Putting On The Ritz

Friday, February 5 2016
Putting On The Ritz

The Duke Mitchell Film Club, a monthly shindig dedicated to all things weird and wonderful from around the world, never fails to disappoint. From helping host DVD launches and working closely with distributors and events such as Film4 FrightFest, as well as hosting its own regular themed nights, it has built a reputation as one […]

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The Tin That Launched A Thousand Boxes

Thursday, September 17 2015
The Tin That Launched A Thousand Boxes

In the third and final piece of his fascinating look at how Star Wars changed the face of video publishing and catalogue sales in the early to mid-1990s, influencing packaging trends that continue to reverberate even in the digital era, former Fox staffer Steve Collins looks at the seminal Star Wars tin. Here’s how the […]

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Star Wars 1995: Global Domination

Wednesday, September 2 2015
Star Wars 1995: Global Domination

In the second part of what will now be a three part series, former Fox marketing executive Steve Collins follows on from looking at how the 1994 Star Wars VHS release set the template for the rest of the world by looking at global plans for a VHS release the following year, how George Lucas […]

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A Long, Long Time Ago… Star Wars On VHS

Friday, August 14 2015
A Long, Long Time Ago… Star Wars On VHS

The news that the original series of Star Wars films, along with the subsequent additions, are to get another lease of life in newly-packaged Blu-ray editions means yet another re-release for George Lucas’ films. The six, and in particular the first trilogy, have been mainstays of the home entertainment market for more than quarter of […]

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Taken The Mickey

Thursday, July 2 2015
Taken The Mickey

“I don’t know who you are, I don’t know your dad, but I bet he has a very particular set of skills… Skills he has acquired over a very long career of being a dad… Skills that I bet you don’t even appreciate because he’s Taken For Granted, isn’t he?” Aping Liam Neeson’s speech as […]

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King For A Day

Monday, June 1 2015
King For A Day

Fox marked the recent exclusive digital window release of comic book adaptation Kingsman: The Secret Service by fitting up assorted journalists, writers and media types. The major hosted an event in London’s most prestigious gentlemen’s address, Savile Row, London W1, with the man behind the props, David Cheesman, and one of the actioner’s stars, Taron […]

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A Night At The Museum

Monday, February 17 2014
A Night At The Museum

Vikings are, says Michael Hirst, the creator of the hit TV show of the same name, currently part of the zeitgeist. When he’s talking from the stage of a plush screening room at the British Museum, which is about to host a major exhibition on the Vikings and their world, it’s easy to see why. […]

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Logan’s Run

Monday, November 25 2013
Logan’s Run

Walking through Oxford Circus tube station ahead of the release of The Wolverine was a claw-raising experience, as Fox took over great swathes of the London underground station to promote the release of the latest adventure of the most popular of the X-Men. And, as you can see from the pictures here, it really was […]

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Empire Rules The Streets

Thursday, March 28 2013
Empire Rules The Streets

We don’t have a picture of the week, but if we did, it would be this wonderful shot. It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star […]

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Blue Sky Thinking

Wednesday, February 27 2013
Blue Sky Thinking

It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in […]

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Bond’s Nationwide Tour

Tuesday, October 2 2012
Bond’s Nationwide Tour

In one of the more ambitious launch pushes seen in recent years, MGM, through it’s ongoing deal with Fox, took to the streets of the UK, for a week’s worth of pun-infused Bond activity that culminated at 10.07am on the morning of the release of the Bond 50 Blu-ray Collection. The launch initiative, months in […]

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A ‘Shaw Thing

Wednesday, July 4 2012
A ‘Shaw Thing

A fleet of rickshaws taking to the streets of London may be guaranteed to annoy black cab drivers – proper taxis have an ongoing battle with this lot – but it’s  a good way of helping promote a home entertainment release.  And that was the case with Fox’s Best Exotic Marigold Hotel, launched on June […]

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Desert Island Freebies

Thursday, April 19 2012
Desert Island Freebies

The essential spring summer wear for 2012 among The Raygun’s junior correspondents, especially our four-year-old, has been this hooded, zipped red sweatshirt with a huge A on the back, given out at the recent Alvin And The Chipmunks: Chipwrecked launch courtesy of Fox and its agency Premier PR. It mirrors the outfit worn by the […]

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Chips Off The Old Block

Wednesday, April 18 2012
Chips Off The Old Block

More week of launch promotional activity, and, rather than coming up with some smart aleck comment or caption ourselves, maybe we should have just invited readers to dream up their own caption for these images… To your left, there’s a rather impressive piece of sand art, carved into the beach at Blackpool, just one of […]

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Rio Dancing, Not Quite On The Sand

Thursday, October 27 2011
Rio Dancing, Not Quite On The Sand

Here’s a brace of stars from current primetime Saturday evening hit show Strictly Come Dancing marking the launch of Rio with a special samba workshop. Camilla Dallerup and Ian Waite turned up at the giant Westfield shopping centre in west London to help promote the Fox release this Monday (October 24). The release was neatly […]

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