Empire Rules The Streets
We don’t have a picture of the week, but if we did, it would be this wonderful shot. It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star [...]
Click here for more >Blue Sky Thinking
It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in [...]
Click here for more >Bond’s Nationwide Tour
In one of the more ambitious launch pushes seen in recent years, MGM, through it’s ongoing deal with Fox, took to the streets of the UK, for a week’s worth of pun-infused Bond activity that culminated at 10.07am on the morning of the release of the Bond 50 Blu-ray Collection. The launch initiative, months in [...]
Click here for more >A ‘Shaw Thing
A fleet of rickshaws taking to the streets of London may be guaranteed to annoy black cab drivers – proper taxis have an ongoing battle with this lot – but it’s a good way of helping promote a home entertainment release. And that was the case with Fox’s Best Exotic Marigold Hotel, launched on June [...]
Click here for more >Desert Island Freebies
The essential spring summer wear for 2012 among The Raygun’s junior correspondents, especially our four-year-old, has been this hooded, zipped red sweatshirt with a huge A on the back, given out at the recent Alvin And The Chipmunks: Chipwrecked launch courtesy of Fox and its agency Premier PR. It mirrors the outfit worn by the [...]
Click here for more >Chips Off The Old Block
More week of launch promotional activity, and, rather than coming up with some smart aleck comment or caption ourselves, maybe we should have just invited readers to dream up their own caption for these images… To your left, there’s a rather impressive piece of sand art, carved into the beach at Blackpool, just one of [...]
Click here for more >Rio Dancing, Not Quite On The Sand
Here’s a brace of stars from current primetime Saturday evening hit show Strictly Come Dancing marking the launch of Rio with a special samba workshop. Camilla Dallerup and Ian Waite turned up at the giant Westfield shopping centre in west London to help promote the Fox release this Monday (October 24). The release was neatly [...]
Click here for more >Star for A Day…
There’s not a lot we can add to this picture caption really, not without making it look as if we’re taking the mickey out of the kind of people who keep our industry – or at least the TV part of it – going. And to a certain extent, it’s like shooting fish in a [...]
Click here for more >Death Star Nears Completion
As the Star Wars Blu-ray bow nears, more and more details are emerging about the content. The Raygun was among those revealing further news about the Fox release of the Lucasfilm classics, due on September 12, in three SKUs, one, pictured left, pulling all six Star Wars films together and another two featuring the first [...]
Click here for more >Swan’s Way
These gorgeous images have been floating around on the Internet for a while – we saw them a few weeks ago and instantly fell in love with them. But, as with all things web-based, we weren’t sure enough of their legitimacy to post them up here. On a recent trip to Brixton’s Ritzy cinema, however [...]
Click here for more >On Yer Bike
A combination of the pre-Christmas snow and assorted seasonal shenanigans and breaks may have done for many in the industry, but as scores of people were struggling to even make it into the office, Fox and its agency Premier PR was getting up a whole lot more. Some out of work actors, sorry, we mean [...]
Click here for more >Mob rules
We at The Raygun have been watching these and have been in tears. Organised by Fox to mark the DVD release of Glee, it is a series of impromptu flash mob-style Glee performances, of which there were a number around town, on trains, at stations… All over the place. A clever idea and it has [...]
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