The Hobbit: Filling More Gollum Inches
With sales expected to top the 1 million mark in its first week, the arrival of The Hobbit: An Unexpected Journey, Warner’s big release for the first part of 2013, was another big seller for the first half of the year. It didn’t quite make the Skyfall numbers, but it still made for a hugely [...]
Click here for more >Keeping The Wolves From The Door
Another week, another event release and many in the video industry should have their hearts warmed by seeing at least one of these pictures – eager punters snapping up a new release on a Monday in an HMV outlet. March 11 saw the release of the final part of The Twilight Saga, Breaking Dawn Part [...]
Click here for more >Blue Sky Thinking
It’s all over bar the counting, as Fox readies a statement on the success of week one sales of Skyfall, one thing is certain: the launch of the newest and most successful 007 ever was one befitting of the UK’s highest grossing box office film of all time. Where Bond excelled with Skyfall was in [...]
Click here for more >Who Exposes Himself
The arrival of a Timelord is not to be sniffed at at the best of times, but the current incarnation of the good Doctor’s arrival at the MCM Expo, the bi-annual film, comic and anime convention held at London’s Excel centre in the east of the city, gave a major boost to the event. For, [...]
Click here for more >The Con Is On
The recent Star Trek convention, Destination Star Trek, was momentous for a number of reasons. As much of the mainstream press coverage for the event, held at the Excel centre in east London, noted, it marked the first time all the different Trek captains were seen together on stage for the first time, but there [...]
Click here for more >The First Watch
The arrival in London on a whistlestop tour of Arnold Schwarzenegger was proof, if any were needed, that he really is one of Hollywood’s superstars. He may have been out of blockbuster films for some time, fulfilling his political duties as California’s governor, but he’s still a hugely popular attraction. Arnie was in town primarily [...]
Click here for more >Ill Behaviour Helps Sales
Revolver headed to the other side of town from its normal west London base to mark the release of ill MANORS, the directorial debut from recording artiste turned film-maker Bren Drew, aka Plan B. And the rapper himself went up west, moving from his spitirual home of Canning Town for a special in-store signing at [...]
Click here for more >Reaping The Rewards
The launch of The Hunger Games on DVD, Blu-ray and other formats was one of the first big event releases as we move into the busiest period of the year, signifying near week after week of blockbuster titles arriving. It’s Lionsgate’s biggest release ever in the UK and the fast-growing company showed that it [...]
Click here for more >A Midnight Launch
Fans queued overnight outside HMV’s flagship Oxford Street store in the heart of London for a Midnight launch, although the event itself didn’t take place until the next evening… Confused? Let us explain further: the Midnight we’re referring to are Internet sensations A Midnight Beast, who’ve gone from youtube to their own show in a [...]
Click here for more >Next Genned Up
Here’s the victorious team at the quiz organised by Paramount and its agency Eulogy! to mark the Blu-ray bow for the complete first series of Star Trek: The Next Generation on Blu-ray… The team, made up of Trek experts (Trexperts?) including former video trade press editor Toby Weidmann, also an ex-editor at Star Trek magazine, [...]
Click here for more >Paranormal Activity
Momentum put together a spook tabular campaign for its supernatural thriller The Woman In Black, released on June 18. The title Was supported by impressive marketing, both above and below the line, a fact outlined in The Raygun newsletter and here on the website. One of the elements that helped give the title more than [...]
Click here for more >Give It Some Wallop…
This, noted celebrated writer and bon viveur Robin Turner (one of the driving forces behind the excellent Caught By The River website and its assorted offshoots), is a vision of what pubs used to be like… Speaking at the launch of Roll Out The Barrel, the latest archive collection of odds and sods from the [...]
Click here for more >Chips Off The Old Block
More week of launch promotional activity, and, rather than coming up with some smart aleck comment or caption ourselves, maybe we should have just invited readers to dream up their own caption for these images… To your left, there’s a rather impressive piece of sand art, carved into the beach at Blackpool, just one of [...]
Click here for more >Viral Marketing
The kind of launch-day vernacular that states “we’re going to take over stores” is one that has oft been used by distributors and suppliers when they’re making plans around big home entertainment releases. But for Contagion, released recently by Warner, the major literally did that. And its activity went beyond the mere store too: as [...]
Click here for more >The Beautiful Game
We’ve talked about this extensively on our weekly email newsletter, but, thanks to our pals at HBO and Premier PR, here’s some exclusive footage of the massive launch for Game Of Thrones held a few days before its DVD and Blu-ray release. The event was one of those old-fashioned dos that used to be so [...]
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