Keeping The Wolves From The Door
Another week, another event release and many in the video industry should have their hearts warmed by seeing at least one of these pictures – eager punters snapping up a new release on a Monday in an HMV outlet. March 11 saw the release of the final part of The Twilight Saga, Breaking Dawn Part [...]
Click here for more >Dawn Breaks, Franchise Closes
The Twilight Saga bandwagon is now up and rolling in earnest as eOne prepares for the release of Breaking Dawn Part 2, the final part in the five-film series. And as the by now well-oiled machine swings into action, with TV spots appearing and, as we’ve noticed this week, outdoor ads aplenty, including bus sides [...]
Click here for more >The Top 10 Bestselling Titles Of 2012… So Far
The Official Charts Company has had a busy year, what with celebrating the 60th anniversary of the singles chart, among other things. It is also increasing its consumer focus too, becoming as much for the public as it is the trade. This new consumer-facing strategy has seen it upping its game in the PR stakes, [...]
Click here for more >The RECing Crew
It started with a tweet on a Friday afternoon, sent in the direction of @theraygun. It told us, with some severity: “[REC] Genesis review discs are INFECTED!” Within 24 hours it was boasting scores of tweets, new followers and a whole piece of Twitter theatre – an industry first – as scores of horror writers and [...]
Click here for more >“Get Your Trousers On Pirates… You’re Nicked!”
The latest in the award-winning Moments Worth Paying For campaign, the Industry Trust-led initiative aimed at highlighting the importance of our creative industries to the film-making process – and the kind of feelings they can inspire – has gone live at UK cinemas. Announced a few weeks ago (and featured on our newsletter), the latest [...]
Click here for more >Know The Ledge
A miserable so-called summer morning in London’s Leicester Square. You’re on the daily trudge to work, still trying to wake up properly and shake off the hangover you’ve got after watching England in the Euro 2012 football tournament the night before. And suddenly, it starts raining five pound notes from the sky. Literally. You rub [...]
Click here for more >Breaking Records…
Entertainment One scored a remarkable achievement with the launch of Breaking Dawn Part 1, the latest instalment in The Twilight Saga. It sold almost 1 million units in its first week, making it a bona fide success and, interestingly, showed that the franchise, although it’s nearing the end of its life cycle, is far from [...]
Click here for more >In A State…
Gamers using the X-box Live function may have noticed something a little different recently, as Kevin Smith’s flawed but eminently watchable Red State became the first DVD (and Blu-ray) release to be advertised on the pre-roll platform of the service. It’s another intriguing footnote to this most fascinating of films. Its UK release (January 23) [...]
Click here for more >An Ace Idea
The Ace Cafe is one of London’s most notable biker haunts, despite its rather unglamorous location (it’s on the tip of north-west London, right by the North Circular Road), it’s an iconic location and legendary among leather-clad motorbike fanatics all over the UK. So it was a fitting venue to choose for one of [...]
Click here for more >Gnome News Is Good News
BVA award-winning agency Premier PR is among the best when it comes to organising stunts around releases it is looking after and its latest ruse aimed at attracting the media’s attention was among its best. Organised to mark eOne’s impending release of homegrown animated hit Gnomeo And Juliet, it targeted the Chelsea Flower Show, which [...]
Click here for more >A Whole New World
Our youngest correspondent at The Raygun is a massive Peppa Pig fan, and his support for the brand alone makes this worth posting. But it’s also worth keeping and eye on Peppa this year. Not only is it a remarkable homegrown success story, but it manages to keep going from strength to strength. The Easter [...]
Click here for more >Better Red Than Dead
The Raygun is in a small room in a plush, Mayfair hotel (The Dorchester on Park Lane, to be precise), waiting for a press junket to begin and, if were entirely honest, we’re feeling a bit nervous. With plenty of years of experience under our belts in this business, we should be beyond this, but [...]
Click here for more >Taking The Wolf To Your Door
So, it’s 8 o’clock on a Monday morning, not even fully light yet, the country’s still in the grip of an unusually cold spell, and your biggest release of the Q4 season is released today, how do you attract media attention and drum up some on the ground interest in the release? Well, if you’re [...]
Click here for more >Something To Celebrate…
A quick glance at sales figures will show that Christmas sells, whether it’s classic material (It’s A Wonderful, a perennial seller, ) or a more recent outing, such as Elf, which has racked up sales far in excess of the standard box office conversion ratio. This year there are a plethora of DTV Christmas-themed titles, [...]
Click here for more >Streets Ahead
Last week’s StreetDance 3D launch event was something of a unique occurrence for our business. It’s rare that a DVD launches with this kind of event and, for HMV’s live arm, it offered the opportunity to show how its venues could be used to launch something. The Raygun had its own correspondent on hand to [...]
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