A Dog’s Life

Tuesday, December 17 2013
A Dog’s Life

“Never work with children and animals,” the old showbusiness saying says, but the brave souls at Signature Entertainment took on both when the indie hosted a special seasonal screening of its Yuletide release, 12 Dogs of Christmas 2. For it invited along scores of media representatives and their children, ourselves at The Raygun included, to […]

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Switched On Marketing

Wednesday, December 4 2013
Switched On Marketing

“There’s going to be a big stunt,” said the Studiocanal marketing team a few weeks ago. “It will gain coverage when it happens, then it will get more a week later when a video comes out. It’s brilliant.” “Can you tell us anything else about it?” we asked, fishing for even a hint as to […]

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A Dog Is For Christmas…

Thursday, October 24 2013
A Dog Is For Christmas…

“A dog,” the saying goes, “is for life, not just Christmas.” The adage began life as an advertising slogan, warning people against buying puppies for their kids in December, only to realise what a handful the creatures are in January. But that saying, which has become instantly recognisable and is oft trotted out at this […]

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