Switched On Marketing

Wednesday, December 4 2013
Switched On Marketing

“There’s going to be a big stunt,” said the Studiocanal marketing team a few weeks ago. “It will gain coverage when it happens, then it will get more a week later when a video comes out. It’s brilliant.” “Can you tell us anything else about it?” we asked, fishing for even a hint as to […]

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Life In The Goldfish Bowl

Sunday, October 20 2013
Life In The Goldfish Bowl

Blinkbox has continued its assault on the home entertainment market with the launch of another burst of above the line marketing, this time focussing on a major burst of TV activity. In keeping with its modus operandi and overall message thus far, the Tesco-owned service’s new thrust continues to flag up the fact that films […]

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First In Line For The Throne

Monday, July 22 2013
First In Line For The Throne

It was, in terms of its size and profile, arguably blinkbox’s biggest release yet – the debut of the much-talked about Game Of Thrones Season 3 on the video on demand service. This latest season, complete with the huge shocking episode that became the talk of the Internet when it aired on both sides of […]

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Empire Building

Tuesday, February 5 2013
Empire Building

When the third series of Boardwalk Empire made its debut as a home entertainment title towards the end of January, it marked the latest step in tan ongoing strategy developed by its production and distribution from television giant HBO. For like many of its predecessors over the past year or so, the Martin Scorsese -created […]

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Streaming In

Friday, June 11 2010
Streaming In

The Full Stream Ahead initiative (as featured on this week’s newsletter) appears to be creating plenty of interest in Blinkbox’s streaming and downloading offering, driving consumers to its site with the offer of free credit worth £20. It’s being done in conjunction with Fox, Paramount, Sony Pictures Television, Universal and Warner, as well as assorted […]

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