Infidel Proves Non-believers Wrong
Revolver’s The Infidel saw coverage not just in the review columns over the weekend, but it also spread further afield, thanks in no small part to the fame and perhaps locality of its stars. It had already earned coverage in the qualities a few weeks ago, with a full page interview with writer David Baddiel, and it went further this weekend, as we round up the major press coverage.
Perhaps the best bit of well-timed PR activity over the weekend came in Friday’s Sun. Taking over from holidaying regular columnist Frankie Boyle was guest Omid Djalili, who had a full page to write about whatever he felt like ahead of Monday’s release of The Infidel, his star vehicle penned by Baddiel. And, needless to say, he featured his own title in it too and referred to its impending release.
The Sun’s DVD coverage later on gave space to Shutter Island, Acorn’s The Prime Of Miss Jean Brodie and E1’s I Love you Phillip Morris.
Further feature coverage in The Currant Bun, as it is known colloquially, gave over two pages to Top Trumps-style coverage for The Expendables (not the first publication we’ve seen do that and, we’d wager, not the last either).
Friday’s Daily Mirror featured The Spy Next Door as its lead review, the headline (The Karate Kids), showing the timing of Momentum’s release was perfect to catch the hype surrounding the theatrical remake. Outher reviews were for Revolver’s The Infidel, Warner’s The Blind Side and Paramount’s Shutter Island. Oil City Confidential headed up a third of a page of music reviews, including old rockers Nils Lofgren and ELP’s Pictures At An Exhibition, metal in Black Label Society and, at the opposite end of the spectrum Kylie Rare And Unseen.
Over in the Daily Star, From Paris With Love, along with a competition led the way, with other titles covered including Psycho on Blu-ray (Universal), The Return Of Frank James (Optimum) and Pandora And The Flying Dutchman (Park Circus)
On the broadsheet side, there was Revanche (Artificial Eye) heading up The Independent’s coverage, alongside The Infidel, Blind Side, Pandora And The Flying Dutchman and Icon’s Shelter.
The Guardian’s Film And Music supplement had a fascinating interview with Abel Ferrara talking about his career thus far, with ample mentions of VHS (Driller Killer) and DVD (the Bad Lieutenant disc and its accompanying extras are discussed) and an excellent piece by former Palace chief Stephen Woolley about the old Scala cinema, a favourite haunt of The Raygun’s back in the 1980s.
On to Saturday and The Times’ Playlist featured an interview with Ian Hart for Kaleidoscope’s A Boy Called Dad, with The Blind Side getting the lead review and The Infidel getting further coverage and mentions for Revanche, Legion, The Seven-Ups (Optimum) and Odeon’s The Playbirds.
Also of note was a feature covering Animal Collective’s longform music DVD Oddsac, a kind of return to the days of the video album (and not the first bit of coverage we’ve seen of it either.
Over in The Guardian, the Weekend magazine featured more on Omid Djalili, in a Q&A with him, while its Guide supplement had I Need That Record! from Wienerworld and 2 entertain’s Spiral as it main reviews, with mentions for The Blind Side, The Infidel, Pandora And The Flying Dutchmen, Psycho, Ride In The Whirlwind (Pegasus) and Women Without Men (Artificial Eye).
The Financial Times covered Shutter Island and Soda’s Storm.
I Love You Phillip Morris had already been extensively reviewed last weekend and continued its run with a write-up in the Sunday Mirror, alongside NCIS: Los Angeles (Paramount).
The News Of The World reviewed The Blind Side, Legion, The Infidel and Psycho, all four familiar titles over the weekend.
We’ll end on the broadsheets, with the Sunday Telegraph giving lead status to Pandora And The Flying Dutchman, which has excelled in terms of the coverage received, alongside Revanche, Women Without Men and The Blind Side.
And lastly, Mark Kermode in The Observer gave a strong recommendation, albeit a trashy one, to Legion where others, such as the News Of The World, had been far harsher, and, as well as the more recognisable names, The Infidel and The Blind Side, also found time to review Metrodome’s Mega Piranha.
Lastly, nothing in the Sunday Times, but there was an interesting piece about the number of repeat viewings that fans are making of Inception, boosting its box office further, as well as coverage of Clint Eastwood’s letter to Georg Osborne urging him not to abolish the UK Film Council.Tags: PR
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