Expendable, Commendable

Thursday, July 29 2010
Expendable, Commendable

It’s a perfect example of using the theatrical heat around a film – the must see blokes’ film of the summer no less – and of different labels working together (albeit with the same sales company), although we’ve covered it extensively on this week’s newsletter, but Lionsgate and Optimum’s joint promotional activity for The Expendables really is excellent stuff.

And seeing as it took us so long to upload the video highlighting their joint effort on to our youtube channel, we thought we’d put it up here too…


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