Matinee… In The Evening
It’s one of our favourite labels and one we’ve been banging on about for ages, and no-one could ever accuse Arrow and its Arrow Video imprint of not exploring new ways of trying to reach consumers or finding new ways of boosting their product…
So the news that it is joining forces with the Prince Charles Cinema to launch the Arrow Video Club may not be surprising, but there’s no denying that it’s both a perfect fit and a cracking idea to boot.
The first event is taking place at the cult cinema off Leicester Square on September 29, screening Matinee, along with Arrow showing off its wares, selling goodies at a stall and offering up giveaways and spot prizes.
As Arrow’s Louise Buckler said: “We’ve been working with the Prince Charles Cinema for a number of years on various one-off screenings so when the opportunity arose for us to develop a regular partnership we jumped at the chance. Our core aim is to establish a thriving community where film fans can meet some new likeminded people and enjoy films handpicked by members of the Arrow Video team. We are very excited to see how this new initiative develops at the Prince Charles and have some exciting plans in place including a special Christmas themed screening in December.”
And, as a bonus, here’s The Arrow Video Story on the release…Tags: Arrow Video, Prince Charles Cinema, Trailers
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