The BVA/ERA Video Insights Day In Numbers… And Words

Sunday, April 19 2015
The BVA/ERA Video Insights Day In Numbers… And Words

The BVA Research Day, a long-standing event on the industry’s calendar, now presented in association with ERA and going under the name of the Video Insights Day, is also key in terms of providing an idea of where our business is at and, crucially, where it’s going.

The first event of 2015 – it’s set to become more regular than a mere annual presentation – lived up to that, with a clutch of experts from research companies GfK, Media Tel and Futuresource, as well as Sky Store, on hand to outline how they see the lay of the land, with a further lively panel discussion with representatives from Fox, Studiocanal, Tesco and Wuaki.tv following the presentations.

We’ve been sifting through a notebook’s worth of notes, some additional information and the BVA’s own material to pull together the highlights in both numbers and, below, words from some of those on stage at the event.

There was a veritable wealth of facts and figures rattled through at the event, here’s a chance to digest some of the data in display in a more palatable and easy to understand form…

221 – the time, in minutes, that the connected viewer spends watching a screen

73 – the percentage of screen time spent watching TV programming either live or within a week of broadcast

4.4 – the percentage of screen time spent watching video on demand or DVD and Blu-ray

30 plus – the percentage of men and women (it’s above 30 for both) who watch DVDs or Blu-rays at least once a week

36 – the percentage of consumers using Twitter

73 – the percentage of consumers using Facebook

90 – the percentage of 16 to 24-year-olds, both male and female, using Facebook

24 – the percentage using

Two thirds – the number of UK households that have a connected TV

75 – the percentage of UK homes that still don’t buy transactional video on demand

56 – the percentage of UK consumers questioned who buy any type of video

78 – the percentage of those who buy digital media

Three – the percentage of those who only buy EST, the remaining percentage buy a combination of both

57.4 million – the number of global Netflix subscribers as of January 2015

18.3 million – the number of international Netflix subscribers

61 – the percentage of packaged video consumers who buy less catalogue films now they’re Netflix subscribers…

70 – the percentage of UK homes who will own a smart TV by 2018, increasing connectivity

33 – the percentage of customers who bought The Wolf Of Wall Street from Sky’s Buy & Keep who hadn’t bought a DVD in the past 12 months

25 – the percentage of The Lego Movie Buy & Keep customers who hadn’t bought or rented a DVD in the past 12 months

9.6 – the percentage of consumer electronics spending focused around Black Friday in 2014, compared with 6.8 per cent the previous year

10 – the amount in pounds that it costs per inch of TV in 2014, down from £16 per inch 20 years ago

36.3 – the average size in inches of a TV in 2014, a figure that’s almost doubled since 1994

32 – the percentage value of the TV market which now comes from 50 inch screens

48 – the average age of the big screen TV consumer

1,325 – the average price in pounds of a 4K TV, almost a third of what it was in 2014

6 million – the amount in pounds that is spent on home entertainment every day in the UK

51.03 – the average spend in pounds per shopper per year on video discs

17.14 – the average spend in pounds per shopper per year on vod rentals

24 million – the number of people who bought a video to own in 2014, the same as in 2013

11.36 – the average sales price in pounds of Frozen in its first three months on sale

9.09 – the average sales price in pounds of Frozen after week 13

41.4 – the total consumer spend in pounds on Frozen’s 4 million units

58 – the percentage of the EST retailer market held by iTunes

10.4 million – the number of people who rented a video in 2014, either on disc or digitally, up from the previous year

110 million – the total value in pounds of the disc rental market in 2014

71 – Netflix’s percentage share of the svod market

950,000 – the total units of Breaking Bad sold in 2014, the biggest by volume

25 million – the value in pounds of Game Of Thrones sales in 2014

30 – Wrestlemania 30 was the biggest sports release of the year in 2014

57 – the percentage of disc sales that are impulse purchases

55 – the percentage of all sales that are for catalogue product

31 – the percentage of all DVD sales that are gifts

Two – the percentage rise in new release film sales forecast for 2015

200 million – if all video consumers bought just one more discs a year it would generate more than £200 million in sales

11 – the percentage rise on sales of Blu-rays with UV in 2014

35 – the percentage of sales that come in the final quarter of the year (Q1 is 24 per cent, Q2 is 21 per cent and Q3 is 20 per cent)

5,000 – the number of titles released in 2014

50 million – the number of units that Working Title films have sold in the UK

108,000 – the total number of DVDs released since the advent of the format

85 – the percentage of the children’s market that comes from catalogue sales

1.1 billion – the value in pounds of the “market we’re going after” according to Sky’s Nicola Bamford

20 million – the number of visits sky.com gets a week. Along with its electronic programme guide, Ad smart, promo airtime (“a very powerful tool”), email newsletters and continuity announcements, it’s one of the ways Sky can push Buy And Keep to its customers

“Digital is starting to be more mainstream behaviour. Clearly digital and physical will continue to co-exist. I believe the transition will take much longer than expected.”
Robert Price, Fox

“Boxing Day has changed its colours and moved a few weeks… Black Friday is a massive shopping habit change. Christmas is much earlier and its only going to become more exaggerated.”
Nigel Catlow, GfK

“Wine Europe, beer Europe, vodka Europe.”
Three distinct areas Europe can be broken into according to GfK’s Catlow

“Tablets are now pretty much a replacement market. Half of adults own one, two thirds of homes have got one, it’s a home device [rather than on the go].”
Nigel Catlow GfK

“Watching TV daily is still the main function [of a TV]. Personal recordings, then broadcast catch up then DVDs and Blu-rays. The vast majority of TV is still watched live.”
Anne Tucker, Media Tel

“SVOD has taken a foothold. The challenge is to keep coming up with a high level of quality content. It’s quite a challenge.”
Anne Tucker Media Tel

“The broadband speed picture [in the UK] is far from healthy. Six minutes outside Norwich, broadband speeds are slower than the Greek Islands.”
Anne Tucker, Media Tel

“All the bars are going downwards, but it’s still a huge market. There are still huge areas of opportunity despite the steady erosion. The renaissance in DVD sales is really good to see, it was a disappointing year for Blu-ray in 2014, but 2013 was such a good year [for the format]. 20 per cent of the UK population is still buying Blu-ray.”
David Sidebottom, Futuresource Consulting

“Studio initiatives on windows and pricing experimentation, I think we will see a gradual erosion of windows. We’ll see more experimentation, not with blockbusters. New licensing arrangements.”
David Sidebottom, Futuresource Consulting

“The overall decline could be much worse. Overall we see a very positive outlook.”
David Sidebottom, Futuresource Consulting

“Sky has been in the digital rental business for some time, not being part of ownership was leaving money on the table. But it’s not just about the money, it’s about relationships. We’ve encouraged people to go digital, giving them both the physical and digital copy, encouraging them to make the jump. It’s the best of both worlds. I want to watch Paddington now, but it gives you the comfort blanket of getting the DVD.Building relationships with customers.”
Nicola Bamford, Sky Store

“We’re good at content. Content is what Sky is about. We launched [Buy & Keep] in April 2014, we started off playing catch up, we’ve got a lot to learn.”
Nicola Bamford, Sky Store

“[I wish the windows were] a little closer”. I do think the window discussion is going to go on.”
Nicola Bamford, Sky Store

“We’ve got a strong long tail, we don’t have as big a catalogue as we’d like.”
Nicola Bamford, Sky Store

“A lot of people didn’t like it, it took time to persuade them, but we’re helping people to go digital. We have an opportunity to grow digital. There’s a sizeable complementary market, Sky offers clear strengths, customers really have responded well. We firmly believe we’re growing the market.”
Nicola Bamford, Sky Store

“We want to add more content, catalogue will be more important to us, different genres of content. We’re looking forward to adding TV box sets. We’re like a supermarket and, given our customers’ predilection for box sets, the more aisles we have the more more we’ll encourage people to visit Sky Store and use it.”
Nicola Bamford, Sky Store

“There’s lots to be happy about. We should react to what consumers tell us.
Robert Price, Fox, during the panel discussion

“It’s a golden age from a consumer’s point of view. Svod has been transformative. From the point of view of an ageing home entertainment executive it may be bad, ownership is in decline, but as a young consumer it’s great. People are more interested in movies [than ever]. Studiocanal is about connecting audiences [with films].In terms of outlets, it’s the widest audience we’ve ever had.”
John Rodden, Studiocanal, during the panel discussion

“We don’t want the public to lose the ownership habit. Ownership is vital.”
Robert Price, Fox, during the panel discussion

“Ownership financially goes to the heart of the business.”
John Rodden, Studiocanal, during the panel discussion

“We want people to build lockers. It’s better to have a customer to coming back every week rather than buying [a film] every quarter. Frequency of habit.”
Simon Homent, Wuakiu.tv, during the panel discussion

“The less we sell, the less space we get at the front of store. Unless we sell a certain volume, we won’t.”
Nicola Foster, Tesco, during the panel discussion

“Ownership is huge for us. We like events. A lot of work with the Disney BOGOF promotion. The more we can do in terms of industry-wide events, the better. The more we can do in exciting customers about entertainment ticks the boxes for me. Not just our stores, but across the industry.”
Nicola Foster, Tesco, during the panel discussion

“First for digital window does take the edge off seeing some excitement.”
Nicola Foster, Tesco, during the panel discussion

“Looking at what Tesco has done with Paddington, we’re seeing some amazing sales. the library is a concern, the level of decline. “
John Rodden, Studiocanal, during the panel discussion

Catalogue is about creating excitement. It’s about what we do in store.
Robert Price, Fox, during the panel discussion

“We love earlier windows, giving choice back to the consumers, we’re big fans of shorter windows.”
Simon Homent, Wuaki.tv, during the panel discussion

“It’s event status for me, theatre that’s relevant.”
Nicola Foster, Tesco, during the panel discussion

“Windows, giving the customers what they want.”
Simon Homent, Wuaki.tv, during the panel discussion

“We’re lucky to be in this industry.”
John Rodden, Studiocanal, during the panel discussion

Tags: , , , , , ,