A Capitol Idea

Monday, March 17 2014
A Capitol Idea

What the Effie? Here’s a whole host of Effie lookalikes dolled up to the nines for a special flash-mob-style event held to mark the launch of The Hunger Games Catching Fire on DVD, Blu-ray and digital formats from Lionsgate.

They’d donned the distinctive and colourful garb worn by the flamboyant character in the films for the event, bringing a touch of Capitol Couture to Marylebone Station, London, effectively taking over the whole station.

Not only did it attract interest from passers-by, but the Effie event spread over the Internet and elsewhere, with the pictures ending up on assorted websites and, inevitably, social media.

One of the lucky Effie army also won tickets to the premiere of the next instalment in the tale, one of the enticements for fans to turn up. Well, that and the dressing up, of course. More on the launch throughout the week.

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