If Paradiso Is Half As Nice…
Normally the phrase pop-up cinema is enough to strike fear into anyone’s hearts. It’s the preserve of cramped, uncomfortable venues, crammed to the rafters rake in as much cash as possible, with poor projection and even worse sound; they’re also the last refuge of corporate clients trying to make their product seem cool.
This, however, is one pop-up cinema that we at The Raygun can truly appreciate.
It arrived in the post from our pals at Arrow, to promote its forthcoming theatrical anniversary release for the timeless love letter to film that is Cinema Paradiso.
The film has been lovingly restored for its return to cinemas, while the Blu-ray is being smartly pushed alongside the release.
As the company’s Jon Sadler told us recently: “We are thrilled to be able to re-issue Cinema Paradiso, fully restored, back where it belongs on the big screen to celebrate its 25th Anniversary on December 13 and also to be able deliver this immaculate restoration on Blu-ray at the same time. We are really getting behind the re-issue and see it very much in the vein of It’s a Wonderful Life as a release and are looking to bring to the UK the actor who played the iconic ‘young’ Toto for Q&A’s and interviews.
We have also created massive 7 foot high and wide 3D standees and also mini ‘Pop-up-Paradisos’ to go on counters and desks in the lead up to release. We are also partnering with The Guardian for a bespoke online hub for the film between now and release and have cut a brand new trailer.”
You can see the trailer here…Tags: arrow, Arrow Films, Cinema Paradiso, freebies, PR, promotion
Tweets by @theraygun