Empire Rules The Streets
We don’t have a picture of the week, but if we did, it would be this wonderful shot.
It’s Darth Vader Lego minifigures queuing up outside HMV’s flagship store in London’s Oxford Street. The minifigures were gearing up for the release of Lego Star Wars: The Empire Strikes Out, the hilarious take on the Star Wars universe featuring animated Lego characters. The title was released by Fox last week, this picture was one of a number distributed around the Internet.
Tags: Fox, HMV, retail promotion, stunt
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