Cav Some Of That
Cyclist Mark Cavendish, one of the sport’s highest profile stars, champion sprinter and, by all accounts, thoroughly nice bloke, popped along to HMV’s flagship Oxford Street store in the heart of London’s West End for a special signing of the newly-released DVD charting his illustrious career.
Cav, as he’s affectionately known by his adoring fans, many of whom turned up at the store for the signing in the week of release, took to the stage to sign hundreds of copies of the title, out via Universal. It wasn’t just the DVDs he was signing either – he put his moniker on Team Sky shirts and other memorabilia from the cycling universe.
Commenting on the signing, HMV’s genial spokesman Gennaro Castaldo said: “We had a lot of fun with what proved a highly successful signing by Mark Cavendish, who was promoting his excellent new DVD out on Universal. Universal staff were their usual very supportive selves as were Consolidated PR, who did a really good job getting the word out and generating coverage around it. In all we must have had close to 300 fans – mainly earnest cycling enthusiasts, as you’d expect, but some brought their kids along, so there was a nice father and son bonding thing going on as well.
“Even Andy Anderson turned up to get a signed DVD, so it must have been a special event. Despite the large attendance it was all very relaxed (we couldn’t help playing Kraftwerk’s Tour De France in the background), and Mark himself turned out to be a particularly lovely, down to earth guy, who we’re now all even bigger fans of at HMV. So big thanks to him and also to his manager Simon Bayliff.”
Here he is in store…
Tags: HMV, in-store, launch, Mark Cavendish, promotion, signings, Universal
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