With Universal gearing itself up for the retail release of its tentpole release Battleship, launching, among other things, a 40 second spot on TV this weekend (you can see it in all its glory below), Blockbuster was making the most of its exclusive rental window by hosting a special event.
The retailer organised a special screening of the film on HMS Ocean, the Royal Navy’s largest ship, which was moored at Greenwich, south east London, in recent weeks so its crew could help with security at the Olympics.
Blockbuster’s gesture was a way of thanking the crew for their efforts in helping London 2012 go smoothly (or without a bang, as it were), as well as garnering some publicity along the way.
As Blockbuster’s head of movies, James Wilcox said: “As we have the rental rights to Battleship before anyone else, we felt that it was only right that we celebrate this mega-film on the Royal Navy’s biggest battleship and thank all the crew for their involvement in making the Games such a successful, and safe, event.”
Commander Jon Asbridge RN, The Logistics Officer of HMS Ocean said : “The ship is in London for some 9 weeks helping to provide security to the Olympics and Paralympics and accommodation for military personnel working at Greenwich Park. With around 1000 sailors, marines, soldiers and airmen living onboard this is a fantastic opportunity for them to get some downtime for an exclusive showing of Battleship in such an appropriate venue as the aircraft hangar of the Royal Navy’s largest warship. On behalf of them all, I must thank Blockbuster for their generosity in putting this event on for us.”
Here’s the TV spot and some images from the event…
Tags: blockbuster, launch, screenings, tv spot, Universal
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