A Midnight Launch
Fans queued overnight outside HMV’s flagship Oxford Street store in the heart of London for a Midnight launch, although the event itself didn’t take place until the next evening… Confused? Let us explain further: the Midnight we’re referring to are Internet sensations A Midnight Beast, who’ve gone from youtube to their own show in a matter of months.
The latest stage in the rise and rise of the band, who play fictionalised versions of themselves in the series, was the launch of 4DVD’s debut release featuring all the episodes from the show, and more, as well as their first album. And HMV was packed with fans who’d queued at length to get their wristbands to attend the evening event.
As 4DVD’s Jess Scott told The Raygun newsletter: “We’re thrilled with how the event at HMV went – it highlighted again what a strong brand The Midnight Beast is and the mass following they have by those who have a real thirst for TMB product.”
Here’s some photographic evidence…
Tags: 4DVD, event, HMV, PA
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