Home Is Where The Heart Is
One of the highlights of the film year in 2011 was the Scala Forever season, celebrating the seminal, notorious London cinema, which played a pivotal role in ours, and many others in our industry’s film education.
Wel now, get ready for Scala Beyond, which expands and opens up the idea even further. One strand of the season is Home Cinema Day. The name alone is enough to pique our interest, here Scala Beyond organisers Phil and Michael talk about their plans for the day…
On September1 2012, Scala Beyond, the nationwide film season celebrating all forms of cinema, will launch the world’s first Home Cinema Day supported by MovieMail, the online DVD/Blu-ray retailer, and Film4.
Participation is easy and anyone can take part. Just invite your guests, screen your ideal line up of cinematic gems and share your experience with the rest of the country via Twitter, or by blogging or uploading photos.
The aim is to celebrate the shared experience of watching films with friends, family, colleagues or neighbours, and for everyone taking part to see all the different screenings taking place.
MovieMail is providing top-notch recommendations and the opportunity to find films screening as part of the Scala Beyond season, whilst Film4 will be also be promoting the day with their own Home Cinema Day triple-bill from 9pm.
Tell the world about your favourite films, delightful double-bills, creepy curios and trashy trailers – turn your home into your dream cinema for the benefit of your nearest and dearest. High art or guilty pleasures, all notions of good and bad taste are out the window. Whether a projector in your garden or a laptop in your bedroom, when it comes to your event what we’re most interested in is what makes it special to you. Share with your friends the films that have changed your life and that will hopefully change theirs too!
Screenings can take whatever form you desire: from cocktail soirees and dinner parties to just the film itself. All are absolutely valid and importantly we want to stress that ideas of good and bad taste are obsolete. We don’t care whether you screen Satantango off a 35mm projector or watch Showgirls on your laptop, for us the joy and pleasure of the experience is derived from the communal aspect; the shared celebration of just people coming together to watch films that are important and meaningful to them.
Help us make Home Cinema Day an annual celebration of communal film watching.
For more information about the festival the full season programme is available at www.scalabeyond.com with links to all the exhibitors and events taking place, so check out the amazing range of films screening across the country. And for the latest news, follow the season via Twitter @scalabeyond or Facebook (www.facebook.com/scalabeyond). Or tune into Radio Scala, a weekly radio show on Resonance104.4fm (www.resonancefm.com) looking at different aspects of the season and film exhibition.Tags: Home Cinema Day, MovieMail, Scala
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