Putting On The Ritzy

Thursday, May 27 2010
Putting On The Ritzy

We’ve covered this on this week’s Raygun newsletter, looking at how Lionsgate is going about “launching” Tyler Perry – a multi-million dollar box office grossing star in the US – in the UK and kicked off its activity with a promotional visit to the UK this week.

And while Perry, star of the forthcoming theatrical release Why Did I Get Married Too? as well as a quartet of DVD releases due around the same time, may not be a familiar name to many, he already boasts a remarkable fanbase in the UK. Here’s the proof – if you can see beyond Janet Jackson, Perry and Lionsgate ceo Zygi Kamasa, pictured outside the premiere of Why Did I… at London’s Brixton Ritzy cinema. Traffic outside the venue in the centre of Brixton came to a standstill as scores of fans, with the obligatory camera phones, obviously, and you can get a feeling for the kind of potential that Lionsgate’s efforts can tap into.

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