Night fever

Thursday, May 6 2010
Night fever

Kaleidoscope is one of the more forward thinking companies when it comes to its theatrical to DVD releases. It has explored the boundaries of the limited theatrical window, platforming its titles by releasing them on a relatively small number of prints, garnering the coverage and kudos and then arriving on DVD shortly afterwards.

The latest title to fall under this – and arguably its most ambitious release thus far – is One Night In Turin.

The film is based on Pete Davies’ superlative document of the 1990 World Cup from England’s perspective taking in the management, the team and the fans (industry veteran Mike Flello is featured heavily, fact fans) and is due out on May 31 after its  theatrical release.

The company is hosting an ambitious charity premiere in Newcastle next Tuesday (May 11) with Davies, director James Erskine and aassorted Italia 90 England squad members. Seats are being sold and profits going to the charitable Sir Bobby Robson Foundation, with the event being beamed to 70 cinemas around the UK – two London venues have already sold out.

Closer to the DVD release there will be a TV campaign, including spots on Sky Sports (it’s play off final weekend), London underground ads featuring the iconic image of Gazza crying and there will be ads in the tabloid press on the day of release.

Kaleidoscope’s Spencer Pollard said: “Italia ’90 is the World Cup we all remember. A heartbroken England and Gazza cried as we went out on penalties to those nasty Germans.   The film captures England in 1990 perfectly, with Gary Oldman’s tones adding the final touches to what I think is one of the best sports film I’ve ever seen. We’re very excited by next week’s premiere – 70 screens is our largest release to date and we have retail support for the end of May – perfect timing for World Cup fever and later in June, Father’s Day. The press reaction has been phenomenal and I hope we’re able to deliver a very memorable campaign.

Meanwhile, ahead of all this activity, here’s the trailer…

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