Nipper Gets A New Spec For Tech Spots

Friday, October 21 2011
Nipper Gets A New Spec For Tech Spots

This is the new tech-friendly HMV television ad, which is due to break today (Friday October 21) and will air all weekend. It’s just part of a campaign for its personal technology offering, which takes in both above and below the line activity, ranging from radio and press ads through to in-store activities and window displays. 

The retailer has reiterated its commitment to its more traditional entertainment formats, and said the new campaign will not mean less marketing for its DVD and Blu-ray offering, nor less for its music and games product either. 

The spot features a new look, computer-created Nipper dog, taking the iconic logo into the 21st century…