An Incendiary Release

Friday, September 16 2011
An Incendiary Release

It’s out this week, but Incendies, from thriving indie Trinity, is one of the more striking films of the year. Following the death of their mother, two of her children are left strange details in her will, which involve tracking down a father, long thought missing, and a previously unheard of sibling in the Middle East. With the fallout from generations of conflict all around them, the brother and sister find out the full extent of the horrors of war through discovering about their mother’s 

The film earned scores of strong reviews on its theatrical release and has further picked up good DVD notices too. Trinity’s Robin Grbich said: “The film plays out like a thriller and is incredibly gripping, which has taken the appeal much broader than is usual for many quality foreign-language releases. As such, we’ve had an excellent response from the trade, with 2 of the main supermarket chains stocking Incendies in addition to specialists and online. The fact that the film was Oscar-nominated also really lifts its potential, putting it in the ‘must see’ category for film fans.

“The response to the film so far has been excellent.  It is – unusually – a film that has received five star reviews in both broadsheets and tabloids alike. And it’s not just the critics that love this film – it plays very well to audiences too.  We feel that it the positive word of mouth generated will be a key factor in driving long term DVD and Blu-ray sales, as this is a film that audiences will continue to discover.”

So where does it fit into Trinity’s ambitious plans and ever-growing release slate? “Incendies is a great example of Trinity’s strategy in terms of distributing high quality independent films that have a point of difference,” said Grbich. “In terms of upcoming titles, our next DVD release is Simon Rumley’s acclaimed revenge thriller Red White And Blue, releasing on October 10. This is the first release of many under Trinity’s cult film label Trinity X. In November we will be bringing the Audrey Tautou crowd-pleaser Beautiful Lies out on DVD and Blu-ray, and Philip Seymour Hoffman’s directorial debut, Jack Goes Boating, into cinemas. And we have a really exciting slate coming up next year, including Paolo Sorrentino’s This Must Be The Place, starring Sean Penn, and the highly-anticipated A Liar’s Autobiography, based on Monty Python’s Graham Chapman’s bestseller, which will be coming to screens nationwide in glorious 3D.”

In the meantime, here’s the Incendies trailer…

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