Seeing as we’ve mentioned seasonal virals (see our earlier entry about Valentine’s Day ones sent out by Universal Playback here), we thought it’d be worth reminding you about one of the more successful Internet clips that have used to promote a film in recent months…
This smart idea for Optimum’s The Last Exorcism, released just after Christmas, was seasonally themed and still managed to convey some of the horror of the film itself (one of the smarter horror flicks of 2010) as well as drawing a wry smile too, all good ingredients for the perfect viral. It featured on the likes of Nuts, Total Film, MSN Movies, Sky Movies, My Movies, Britfilms, Dread Central and boasted more than 40,000 views on youtube… What’s more it made it into The Guardian’s top 10 Christmas virals chart (at number four, no less).
As Optimum’s Ellie Davies noted: “It received great word of mouth and feedback, which all contributed to a strong week one sell through.”
We’ve included the not necessarily safe for work clip below (it was flagged at being NSFW at the likes of Total Film) and, below that, we thought we’d add the equally smart clip for the US theatrical release, which was themed around the then new to the Internet chatroulette craze. This too is another cleverly thought out piece of marketing, both deserve plaudits.Tags: optimum, Trailers, viral
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