S Spells Success
Here’s Sainsbury’s customised logo, running for a week to mark the release of Shrek Forever After. As noted on this week’s newsletter, it’s the first time that the grocer has changed its logo in 141 years.
It was part of a wealth of activity at the chain to celebrate the DreamWorks/Paramount release, the last in the franchise.
Here’s some more too…
Tags: dreamworks, in-store, Paramount, sainsbury's, stunt
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