Cool Marketing

Thursday, September 9 2010
Cool Marketing

Momentum is well versed in the arts of promoting its DTV and limited theatrical release titles, and its current activity for October chiller (literally) Frozen is impressive.

As well as producing promotional items (the beer cooler here is currently being given away in magazines such as Empire), is has also produced a number of Swisher stickers that it has distributed in ski and extreme sports shops. The brand may look naggingly familiar to ski and board snowboard fans, but on closer inspection, any unsuspecting consumer who picks them up will be directed to their facebook page here, where they will instead find it is a promotional page set up for the October 18 release.

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