Going To Town On Coverage

Monday, January 31 2011
Going To Town On Coverage

With Sky’s Atlantic channel launching at last this week, the trade can expect a deluge of HBO and other US-created television programming to at last make its way to DVD. Many, such as Treme and Boardwalk Empire, have been held up waiting for Sky to announce its plans and unveil the schedule. Newspapers and magazines, […]

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Dining Out

Tuesday, January 25 2011
Dining Out

We’ve already covered last week’s Paramount release of Dinner For Schmucks and some of the smart marketing behind it, but this creative for the Steve Carell comedy was worth bringing to wider attention as it goes beyond the average major studio marketing fare and demonstrates something a little more, well, creative. This ad, tagged with […]

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You Can See This…

Tuesday, January 25 2011
You Can See This…

We at The Raygun are obviously big fans of HMV’s My Inspiration advertising campaign – so much so we’ve used it as the, ahem, inspiration for the regular feature on our website. And we love the razzmatazz and visceral excitement, as well as the soap opera-style storylines of the ever-wonderful WWE.  So it was obvious […]

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Some Guys Have All The Luck

Tuesday, January 25 2011
Some Guys Have All The Luck

On the features pages, the phenomenon that is The King’s Speech continues, with seemingly every paper running yet more editorial on the film as its devastating box office performance carries on. And in the reviews pages? Well, as our weekly review of DVD coverage in the nationwide press proves, these were dominated by SPHE’s The […]

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Icon’s Invitation Meets With Great Response

Thursday, January 20 2011
Icon’s Invitation Meets With Great Response

When is a remake not a remake? Well, if the perceived wisdom is anything to go by, it can lose the tag “remake” when the finished version turns out far better than anticipated. Hollywood, or rather English-language film-makers, but particularly American ones, have long been obsessed with the idea of taking foreign language films from […]

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Hammer Strikes Again

Thursday, January 20 2011
Hammer Strikes Again

We’ve already looked extensively at the revived Hammer label and its output since its rebirth. Its slate has already proved to be widely diverse, taking in the groundbreaking release strategy and distribution model for Beyond The Rave – screened first and foremost as an online series – through to its more recent release, Let Me […]

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The Break Of Dawn

Thursday, January 20 2011
The Break Of Dawn

With a title such as Damned By Dawn – one that seems naggingly familiar but has, somewhat unsurprisingly, rarely been used – this horror flick sets its stall out fairly early. The easiest comparison is The Evil Dead and it’s certainly one that, on the evidence of this trailer, seems to hold water. It’s got […]

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Press Get Stuffed

Wednesday, January 19 2011
Press Get Stuffed

Look! It’s Prince William and his bride to be, Kate Middleton! In mouse form! Oh, and look! He’s carrying a little DVD! This is the hilarious scene created by real-life taxidermist Sean Douglas to help Paramount and its agency Eulogy mark the DVD and Blu-ray release of comedy Dinner For Schmucks. Douglas was enlisted to […]

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Caravans In Trailer Form

Wednesday, January 19 2011
Caravans In Trailer Form

We mentioned High Fliers’ Travellers recently when we were looking at Momentum’s Outcast. The title is due from High Fliers on February 28 and blends elements of the likes of Deliverance and even Guy Ritchie’s Snatch into it story of four City boys who take off for a tour of Britain’s wonderful countryside, only to […]

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On Yer Bike

Wednesday, January 19 2011
On Yer Bike

A combination of the pre-Christmas snow and assorted seasonal shenanigans and breaks may have done for many in the industry, but as scores of people were struggling to even make it into the office, Fox and its agency Premier PR was getting up a whole lot more. Some out of work actors, sorry, we mean […]

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Comedy Rules The Roost

Monday, January 17 2011
Comedy Rules The Roost

It was a strong weekend for comedy titles in the weekend’s newspaper review pages,  as this week’s releases such as Dinner For Schmucks, Grown Ups and The Switch got the lion’s share of the coverage, and although not always complimentary towards them, the trio at least picked up across the board reviews taking in tabloids […]

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CSI In Numbers

Thursday, January 13 2011
CSI In Numbers

It’s one of the longest running and most successful television franchises ever, with more than a decade’s worth of programming and a number of different strands behind it. Oh, and it has, along the way, sold millions of DVDs in the UK. As the new series of CSI: Crime Scene Investigation (aka CSI: Vegas) begins […]

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The Top 10s Of 2010

Wednesday, January 12 2011
The Top 10s Of 2010

We’ve been busy perusing all manner of year-end charts recently and seeing the breadth on offer, and maybe rather than offer our own version of these, we thought it might be nice to pull together a whole bunch of Top 10s (and one top five) for a major feature. It offers something of a snapshot […]

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The Girl Who Got Loads Of Coverage

Tuesday, January 11 2011
The Girl Who Got Loads Of Coverage

After the pre-Christmas box set and gifting bonanza, as well as the glut of post-December 25 releases , in particular all those fitness-related DVDs, the market returned to some normality this week and, with it, so did the press coverage. So there was less of it than there has been in recent weeks, but there […]

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10 Minute Solution In Numbers

Thursday, January 6 2011
10 Minute Solution In Numbers

It was the bestselling fitness brand in 2010 without even being TV advertised… And Anchor Bay firmly believes it can do the business in 2011 too, thanks to a big push for its latest release under the banner, Blast Off Body Fat. To celebrate its success, here’s the figures and the numbers that count… 10 […]

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