A Royle Flush

Friday, December 31 2010
A Royle Flush

We’ve been keeping an eye on the wealth of different creatives that have been all over the place in recent weeks, as assorted companies push the boat out in terms of advertising. One challenge facing marketeers trying to push their catalogues and wares is how best to design the generic ad; the one that plugs […]

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My Inspiration – Robin Guise (LipSync)

Thursday, December 23 2010
My Inspiration – Robin Guise (LipSync)

“It’s better to miss Naples than hit Margate.” Michael Powell and Emeric Pressburger When I was nine years old we had to do a project at school which was unusual in that the teacher didn’t get to mark it/red pen it to death or even see it. It was just for ourselves – a homemade […]

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Scott Pilgrim Vs The Press

Monday, December 20 2010
Scott Pilgrim Vs The Press

A strange week, as reviews gave away to end of year coverage, so the weekend’s DVD coverage was a hotch-potch, some recent reviews, some Christmas gift-buying round-ups and some best of the year features. In terms of new releases, Scott Pilgrim Vs The World is picking up some good notices already, ahead of its December […]

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Bullets Before Valentine’s

Friday, December 17 2010
Bullets Before Valentine’s

Jean Reno is an unlikely action hero and his acting chops stretch far beyond those of the average star of his ilk. He’s done comedy (The Pink Panther films among those), Oscar-worthy dramas  (Hotel Rwanda), even animation (DreamWorks’ Flushed Away), but it’s for action and most notably one film that he’s best known. That is […]

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My Inspiration – Noreen Burgin (eOne)

Friday, December 17 2010
My Inspiration – Noreen Burgin (eOne)

At my signal, unleash hell. Gladiator (2000) I have loved movies all of my life, for me movies have always been magical, from the age of 5 my mother would take me to the cinema every week.  It is too difficult to name my one favourite movie but there are three that I could watch […]

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Top 10 Bestselling BFI Flipside Titles

Thursday, December 16 2010
Top 10 Bestselling BFI Flipside Titles

The BFI’s Flipside label is one of our favourite imprints around, we’ve been immersing ourselves in its delights recently. The label offers up lost gems, hidden classics from British cinema, predominantly from the 1950s, 60s and 70s. And while not being the same, there is a common theme, if only the fact that they are […]

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Expending Energy

Tuesday, December 14 2010
Expending Energy

Loads more coverage again this week, with the year end lists starting to arrive too, although we;ll be giving these their own coverage elsewhere on our site as and when they’re published (we’ll also be compiling our own too). The three obvious winners this week were The Expendables (Lionsgate), Salt (SPHE) and Fox’s Knight And […]

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S Spells Success

Friday, December 10 2010
S Spells Success

Here’s Sainsbury’s customised logo, running for a week to mark the release of Shrek Forever After. As noted on this week’s newsletter, it’s the first time that the grocer has changed its logo in 141 years. It was part of a wealth of activity at the chain to celebrate the DreamWorks/Paramount release, the last in […]

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Taking The Wolf To Your Door

Friday, December 10 2010
Taking The Wolf To Your Door

So, it’s 8 o’clock on a Monday morning, not even fully light yet, the country’s still in the grip of an unusually cold spell, and your biggest release of the Q4 season is released today, how do you attract media attention and drum up some on the ground interest in the release? Well, if you’re […]

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My Inspiration – James Blackford (BFI)

Friday, December 10 2010
My Inspiration – James Blackford (BFI)

“Having problems keeping it up Q?” Octopussy (1983) I have been a fan of the Bond films for the best part of my life and Octopussy is probably my favourite. Now before the From Russia with Love contingent get up in arms let me be clear: I’m not saying it’s the best of them but, […]

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Putting A Spin On It

Friday, December 10 2010
Putting A Spin On It

A smart piece of marketing activity here for Warner’s Inception, as the studio strove to heat up interest in one of the year’s most talked about and arguably most credible blockbusters. And it achieved it with this world record-breaking attempt at keeping the most tops spinning at one time.Better still, it featured the iconic totems […]

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Girls On Film

Friday, December 10 2010
Girls On Film

Nucleus Films’ Video Nasties: The Definitive Guide is one of our favourite releases of 2011, a smart documentary and a wonderful overall package, so we’re more than happy to feature the next release from the label. It’s the wonderfully titled Cannibal Girls, due on February 14 – smart timing to go with Valentine’s Day, giving […]

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A Rare Sight

Friday, December 10 2010
A Rare Sight

Not strictly home entertainment-related, admittedly, but this stunt is worth your attention as it ticks all the right boxes for this kind of activity. For starters, it was very high profile – the top of Carnaby Street is one of London’s busiest shopping thoroughfares – and you can tell from this picture that it drew […]

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Pacific Heights

Tuesday, December 7 2010
Pacific Heights

It’s already notched up some notable successes and is set to be one of, if not the, most successful and biggest TV launches of the year, and we’ve already eulogised about it both here and on our newsletter, but we must admit, the campaign for HBO’s The Pacific really has been exemplary. And it’s still […]

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Kicking Off On The Underground

Tuesday, December 7 2010
Kicking Off On The Underground

This gorgeous poster, which we’ve been seeing all over London Underground, neatly illustrates Momentum’s smart and carefully timed strategic marketing for its Stieg Larsson trilogy. It also shows just how well a title can do when the theatrical and home entertainment marketing teams work in tandem to pull a project together. As we’ve noted before, […]

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