Pause For ‘Breath’

Wednesday, September 15 2010
Pause For ‘Breath’

Optimum Releasing has, thanks to its parent company Studio Canal, a library that is the envy of most of the major studios and is almost certainly one of the biggest in the UK. With a catalogue that size, it’d be easy to take one’s eye off the ball, but its efforts in this sector must […]

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Top 10 Action Legends

Tuesday, September 14 2010
Top 10 Action Legends

Lionsgate and Optimum’s joint Action Legends activity, themed around the theatrical release of The Expendables, has been one of the summer’s promotional highlights. It was an excellent piece of drafting, led by TV advertising and well executed in-store, offering similar action titles and releases featuring Expendables stars, handpicked from Lionsgate and Optimum’s respective catalogues – […]

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‘Prince’ Takes The Crown

Monday, September 13 2010
‘Prince’ Takes The Crown

You can tell the Q4 season is underway as the number of releases starts building up after the slower months of July and August and, in the weekends newspapers, magazines and supplements, the amount of DVD and Blu-ray advertising starts ramping up too. Although the slate is now becoming increasingly busy with bigger releases, there’s […]

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My Inspiration – Paul Archer (Clear Vision)

Friday, September 10 2010
My Inspiration – Paul Archer (Clear Vision)

“For more than ten years there’s been peace – everyone to his own patch. We’ve all had it sweet. I’ve done every single one of you favours in the past – I’ve put money in all your pockets. I’ve treated you well, even when you was out of order, right? Well now there’s been an […]

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My Inspiration – Ken Law (Scanbox)

Friday, September 10 2010
My Inspiration – Ken Law (Scanbox)

“Mr. Mojo risin’…” L.A. Woman, The Doors So how the hell did L.A. Woman, an epic 8 minute song from the last ever Doors album, released back in 1971 when I was only five years old, inspire me to join the video industry? Well, I have to take you back to 1993 and my pre-video […]

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Cool Marketing

Thursday, September 9 2010
Cool Marketing

Momentum is well versed in the arts of promoting its DTV and limited theatrical release titles, and its current activity for October chiller (literally) Frozen is impressive. As well as producing promotional items (the beer cooler here is currently being given away in magazines such as Empire), is has also produced a number of Swisher […]

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Secret Mission

Thursday, September 9 2010
Secret Mission

“I need your help,” begins the letter that arrived on a courier this week, in a manila folder marked “Confidential”. “I have recently escaped from a secret organisation that brainwashed me and trained me to become an assassin,” it continued. “I need you to help me bring down this corrupt organisation.” It goes on to […]

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‘Furry’ Gets A Lift

Thursday, September 9 2010
‘Furry’ Gets A Lift

Here’s a smart piece of outdoor marketing from eOne for the release last week of Furry Vengeance, that we bumped into while out shopping in that temple of consumerism in darkest north west Kent, Bluewater. Not a lot to add really, but we were impressed with the way it was created specifically for this purpose […]

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‘Shop’ Till You Drop

Tuesday, September 7 2010
‘Shop’ Till You Drop

It’s not every day that a piece of point of sale or window display can be described as art, but that’s just what we’ve got here. Revolver’s Banksy film hit the stores on Monday this week (September 6) and HMV’s flagship Oxford Street store marked the occasion with a window display featuring an original piece […]

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Making Connections

Tuesday, September 7 2010
Making Connections

The Raygun’s weekly newsletter has already covered Tesco’s deal with Amber Entertainment and its move into joint productions that it is exclusively distributing through its stores – Paris Connection the first title went on sale this week (September 6) – but here’s a shot from last week’s high profile premiere launch in London’s Leicester Square. […]

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‘Kick’ Off To A Good Start

Monday, September 6 2010
‘Kick’ Off To A Good Start

With the number of releases picking up again after August, you’re starting to see competition for review space hotting up, so any independent that manages to get anything deserves plaudits at this time of year. The weekend’s winners were Sherlock from 2 entertain, mopping up further coverage after a strong weekend last time around, with […]

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News In Brief(case)

Friday, September 3 2010
News In Brief(case)

Warner has today (September 3) confirmed the official release date for Inception – December 6. And as well as coming in more traditional formats – triple play, DVD and digital – it is also putting together this sumptuous box set for the release. The box, or rather briefcase, will contain the triple play version of […]

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Nervous Rec

Friday, September 3 2010
Nervous Rec

This is a smart little viral clip that’s doing the rounds as we speak ahead of the release of Rec 2 from the newly-rebranded eOne on September 20. We mentioned it on this week’s newsletter, but we thought it was worth closer inspection and thus stuck it up here… It’s perfect for the form – […]

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Lucky 13

Friday, September 3 2010
Lucky 13

The obvious caption for this would, of course, be something like “don’t think much of your one”, but then that’d just cheapen the whole proceedings and we at The Raygun are not, of course, anywhere near that laddish. Here are some of the stars of High Fliers’ October release 13 Hrs appearing at this year’s […]

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My Inspiration – Neil Williams (Momentum)

Thursday, September 2 2010
My Inspiration – Neil Williams (Momentum)

. . “Good times These are the good times Leave your cares behind These are the good times” Chic, Good Times and the music of 1979… I was inspired to work in the music/ film industry by the music of 1979. It was simply the best year of all time [see Neil’s list below for […]

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