Information overload

Tuesday, March 23 2010
Information overload

You have to give credit where its due to the BFI and its sterling work over the past few years. The organisation has effectively mined its vast library to dig out some real treasures. But what could have been presented as dry, somewhat dull material has been livened up with a care and attention to […]

Click here for more >

Look what we Saw in the toilets

Monday, March 22 2010
Look what we Saw in the toilets

These are the smart washroom ads placed by Lionsgate to help push its recent release of the latest instalment in the Saw horror franchise, Saw VI. The ads, placed above urinals in gents’ toilets, and, in some instances, included sound chips. Lionsgate’s Sayoko Tietz said: “We wanted to create something fresh and daring for Saw […]

Click here for more >

Activity aplenty

Sunday, March 21 2010
Activity aplenty

When you’ve had a film that has become a bona fide phenomenon at cinemas, how do you manage to heat it up again for DVD? It’s the question that has long captivated and tormented our business in equal measure. And if you throw in the fact that the said feature film hit has became successful […]

Click here for more >

Dual in the crown

Tuesday, March 16 2010
Dual in the crown

This is the sleeve for the BFI’s new look Dual Format editions, which sees the organisation giving a boost to Blu-ray and encouraging consumers to give it a go by bundling the high definition version alongside a traditional DVD. The editions launch on April 26 with the release of a trio of classics from Japanese […]

Click here for more >

All Bunny, no Bull

Tuesday, March 16 2010
All Bunny, no Bull

Here’s the HMV exclusive sleeve for Optimum’s forthcoming Bunny And The Bull, due on March 22. So what’s special about that, we hear you ask? Well, it’s got a rather intriguing back story. The sleeve was designed by a reader on Little White Lies’ website as part of a rather inventive promotion. The film magazine, […]

Click here for more >