A Vote Winner

Wednesday, September 16 2015
A Vote Winner

Never one to rest on its laurels and after successfully targeting other sectors of the business, the Industry Trust has now targeted more female-skewed audiences for the latest addition to its Moments Worth Paying For campaign. The profile of Suffragette has been building in the UK for some time and is certain to grow ahead […]

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I Second That Emotion

Wednesday, July 1 2015
I Second That Emotion

It’s been described as a return to form for Pixar (although some of its rival companies would die for the run of Toy Story, Cars and Monsters University sequels that have made up the bulk of the Disney-owned company’s slate in recent years), but given the current buzz building around Inside Out, it’s something of […]

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Shear Brilliance

Wednesday, January 7 2015
Shear Brilliance

After a relatively quiet end to 2014, the Industry Trust has kicked off the New Year with a brand new burst of activity, unveiling the latest thrust of its Moments Worth Paying For campaign with a new spot. This time, it’s gone on the lamb, as it were, with a trailer using Studiocanal’s forthcoming Shaun […]

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Going Green To Fight Piracy

Monday, February 10 2014
Going Green To Fight Piracy

If proof were needed of how well the Industry Trust is doing with its ongoing Moments Worth Paying For campaign, then the latest ComScore figures. The Trust took over the running of the FindAnyFilm.com some time ago and a central plank of the campaign – as well as pushing the benefits of copyright – has […]

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The Gong Show

Monday, February 3 2014
The Gong Show

Cinema-goers settling down in to their seats with their popcorn ahead of big feature film releases from Friday January 31 will have been treated to a rare sight, as hmv took to the big screen as part of a new marketing push. It’s the first time the retailer has used cinema spots in its marketing […]

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Life In The Goldfish Bowl

Sunday, October 20 2013
Life In The Goldfish Bowl

Blinkbox has continued its assault on the home entertainment market with the launch of another burst of above the line marketing, this time focussing on a major burst of TV activity. In keeping with its modus operandi and overall message thus far, the Tesco-owned service’s new thrust continues to flag up the fact that films […]

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Punk’s Not Dead…

Wednesday, October 16 2013
Punk’s Not Dead…

Just when you think you’ve seen every punk programme going, every last single bit of footage of Johnny and the rest of the Sex Pistols, of snotty, spotty teenagers larking about with cans of Skol down the King’s Road, something comes along that shows there’s still footage out there, or unique angles to take when […]

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Fighting Fire With Fire

Monday, October 7 2013
Fighting Fire With Fire

“Remember who the enemy is” runs the tagline to one of the early pieces of artwork for Lionsgate’s forthcoming blockbuster The hunger Games: Catching Fire. For anyone in the trade, there is one common enemy and Lionsgate has joined forces with the Industry Trust, with that same foe in their collective sights. For Catching Fire, […]

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Tapping Into History

Thursday, September 5 2013
Tapping Into History

Ever wondered what happens at a trade press or industry screening? Ever thought about what hacks get up to at events? Ever walked past Soho screening rooms and wondered what happens behind closed doors in these secretive venues? Well, wonder no more. For here is an exclusive glimpse behind the curtain, as we offer a […]

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Hammering Home The Message…

Friday, August 23 2013
Hammering Home The Message…

Making films with a keen eye on their home entertainment potential is nothing new, ever since the first video era boom, direct to video (DTV) releases have been a staple of every film market and production meeting. And in recent years even major studios have set up their own arms to produce or acquire films […]

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Bach To The Future

Monday, August 19 2013
Bach To The Future

Friday August 16 marked another momentous occasion as Lionsgate, along with partner Icon, launched Bachelorette on the same day in cinemas and across a wide variety of video on demand and download to own channels. It was what the duo claim to be the widest and biggest day and date digital and theatrical release thus […]

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Can’t Start A Fire Without A Spark…

Thursday, August 15 2013
Can’t Start A Fire Without A Spark…

It’s arguably the hottest day of the summer; temperatures have soared outside even though it’s still morning. It’s even hotter where we are, in a cinema foyer in Leicester Square, in the heart of the cinemagoing district of London’s West End, along with the great and the good from the worlds of theatrical and home […]

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Possess This

Friday, June 21 2013
Possess This

Possession is, to put it mildly, one of the most bonkers films you’re ever likely to see. Long notorious in video circles, thanks partly to the somewhat mystifying reputation it gained during the video nasty era, the film has come back to the fore in recent years. First there was Second Sight’s DVD bow for […]

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Field Of Dreams

Friday, June 21 2013
Field Of Dreams

The concept of a day and date release is still one that’s not always easy for the average person on the Clapham omnibus to understand. Admittedly it’s not helped by the fact that the terminology itself doesn’t even make much sense (a recent online debate said as much). It’s even tougher when the day and […]

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Boy’s (To) Own

Friday, June 21 2013
Boy’s (To) Own

The BFI is continuing with its impressive trip down memory lane for people of a certain age, plundering the vast archives of the Children’s Film Foundation. Just released is the The Children’s Film Foundation Collection: Weird Adventures, which features a trio of titles. Chief among these is The Boy Who Turned Yellow, which marks the […]

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