Cool As Ice
Dogwoof is putting the finishing touches to its first ever Blu-ray release, Chasing Ice, which is coming out on both standard definition as well as the high def format, on June 10, marking the label’s first bow into this arena. Given the film’s amazing imagery, it’s a worthy addition to the Blu-ray arena. The company’s [...]
Click here for more >Every Trailer Tells A Story…
DVD trailers… the poor, long-forgotten black sheep of the promotional reel family. Shoved to the side by their more illustrious brothers from the theatrical wings… When was the last time you saw a fuss made about a DVD trailer in the same way people do a theatrical one? In fact, when was the last time [...]
Click here for more >Mob Rules
A group of commuters at one of the country’s biggest train stations spontaneously burst into song… Buskers clad in French revolutionary-era peasant garb start belting out songs from a musical… Meanwhile, in stores around the country, HMV staff and their customers also join in the singalong fun… All these happeningswere linked to the event-sized launch [...]
Click here for more >Staying On Top Of The Game
blinkbox, already nominated at the BVA awards this year for what the judges called its “clever way” of tying its advertising in to current events, staying topical and keeping people talking about the brand, has done it again with its new campaign. The vod platform, the one where viewers don’t need a subscription, has also [...]
Click here for more >More Moments
Not content with one ad in recent weeks, the Industry Trust for IP Awareness has seen two big screen spots appearing in cinemas around the country. Both continue its hugely effective Moments Worth Paying For campaign, each highlights the value of “official”, legitimate films, the threats posed by piracy and further directs consumers to FindAnyFilm.com, [...]
Click here for more >Eureka’s Check-mate
Eureka is keeping itself busy. Not content with signing up milestone movies from cinema history for its Masters Of Cinema imprint, as well as inking deals with the likes of Universal to give a touch of its MoC magic to major studio fare, as well as releasing other titles, its own and its distributed labels, [...]
Click here for more >The Magnificent Seven
In honour of its impending (April 15) release, here are seven reasons why Seven Psychopaths, the latest from director Martin McDonagh, will work on its home entertainment release… 1. The In Bruges effect Martin McDonagh’s debut feature was a runaway success, outstripping what many observers thought it would achieve. What’s more, it’s proved to be [...]
Click here for more >A Monster Of A Movie
As anyone who reads The Raygun, especially our regular The Week In Video column, will know that we watch a fair few films during our regular working week, working through our hefty to watch pile, only to see more and more being added to this. In this never-ending task – as soon as you think [...]
Click here for more >The RECing Crew
It started with a tweet on a Friday afternoon, sent in the direction of @theraygun. It told us, with some severity: “[REC] Genesis review discs are INFECTED!” Within 24 hours it was boasting scores of tweets, new followers and a whole piece of Twitter theatre – an industry first – as scores of horror writers and [...]
Click here for more >Battle Stations
With Universal gearing itself up for the retail release of its tentpole release Battleship, launching, among other things, a 40 second spot on TV this weekend (you can see it in all its glory below), Blockbuster was making the most of its exclusive rental window by hosting a special event. The retailer organised a special [...]
Click here for more >“Get Your Trousers On Pirates… You’re Nicked!”
The latest in the award-winning Moments Worth Paying For campaign, the Industry Trust-led initiative aimed at highlighting the importance of our creative industries to the film-making process – and the kind of feelings they can inspire – has gone live at UK cinemas. Announced a few weeks ago (and featured on our newsletter), the latest [...]
Click here for more >A Unique Experience
His comments and thoughts range from the inspirational to the completely barking, moving from the forthcoming Olympics to telepathy, by way of primitive synthesisers and the contemporary art world. He’s well into his 80s, and dressed in a manner that can only be described as “outlandish”; it’s impossible not to like Bruce Lacey, artist, sometime [...]
Click here for more >Streets Of Your Town
Here’s some smart marketing from Sony Pictures Home Entertainment to mark the release on July 9 of 21 Jump Street, its comedy update on an old TV series starring Channing Tatum and Jonah Hill. It comes just as you thought you were tiring of Hill’s schtick and is one of his best for some time, [...]
Click here for more >Making A Fist Of It
The full value of the limited theatrical platform and shortened cinema to home entertainment windows and how it can work in tandem with a strong publicity campaign, has been highlighted this week with the launch of Salute from Arrow. The film is due at cinemas today (July 13) and it looks as if Arrow’s faith and [...]
Click here for more >Puck To The Future…
It’s a blend of the best of British comedy – heavy on the irony, laying on the sarcasm as thick as you like – and its US sitcom counterpart, snappy with the one-liners and zingers, glamorous and incredibly fast-moving. And it appears as if, as the second series of the show comes to a close, [...]
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